Most B2B teams are sitting on a goldmine of expertise—but no one’s mining it. Why? Because the people closest to the story—the engineers, frontline reps, and internal experts—don’t see themselves as content creators. They’re not marketers, and they definitely don't see themselves as influencers.
So instead of forcing a one-size-fits-all content tool, we built a system designed around coaching, not marketing. A system that meets your people where they are and makes anyone feel confident enough to hit record.
Common Objections (And Why They Miss the Mark)
Objection: “Our team isn’t creative.”
→ Most people aren’t. That’s why coaching matters more than templates. Our UGC system is built to create confidence before content.
Objection: “We already have content tools.”
→ This isn’t another Canva or internal portal. It’s a people-first engine powered by real-time coaching that removes fear, perfectionism, and friction. That’s how you unlock volume.
Objection: “Our experts don’t want to be on camera.”
→ They don’t have to want it upfront. They just need a partner who makes it feel doable—and valuable. When we coach your team, they stop overthinking and start storytelling.
What Coaching Actually Does
Removes perfectionism and imposter syndrome
Builds repeatable recording habits
Drives authentic, insight-driven content
Turns internal experts into trusted voices
As one of our coaches says:
“When the fear’s gone, people relax, they press record. That’s when the magic happens—the insights, the real stuff people want to hear.”transcription_media_Con…
The Takeaway
Your experts don’t need to become influencers. They just need a little coaching.
When you combine coaching with structure and support, your engineers become educators. Your reps become storytellers. And your content doesn’t just grow—it starts to resonate.