Your subject matter experts, sales leaders, and execs are sitting on gold—but it’s buried under stage fright, time constraints, or the myth that “great content requires a script.”
Here’s the truth: They already know what to say. Your crowd, whether it's your colleagues, your customers, or your channel partners, are already experts. They just need a system that pulls expertise out of them—without friction.
MarketScale’s coaching model and recording tools do exactly that.
Objections You Might Hear
❌ “Our people don’t have time to script videos.”
❌ “They’re not comfortable being on camera.”
❌ “We’re waiting on a full content plan before recording.”
❌ “We’re not sure they’ll know what to say.”
Reframing the Conversation
✅ “We don’t ask your experts to write. We coach them to talk.”
Your team doesn’t need a studio, a Zoom, or a script. They need a platform and a coach. Our system is built to pull out the IP they already have in a way that’s fast, authentic, and effective.
✅ “You’ve already done the hard part—being the expert.”
If your SMEs can talk through a deal, train a teammate, or explain a customer win, they can create content. That’s what our nudge does—it shifts knowledge from their head into repeatable, high-performing video.
✅ “This is a pull system—not another scheduling headache.”
With async recording links and coaching prompts, content fits into their flow. No meetings. No prep. No chasing. Just drop the link in their inbox and let them shine.
Tangible Benefits
Activate subject matter experts without adding to their calendar.
Turn real conversations into high-performing UGC content.
Build a scalable, self-sustaining content engine across departments.
Increase internal buy-in by showing your team how good they already are.
Final Takeaway
Scripts are a crutch. Nudge your experts instead.
Because when they speak from their zone of genius, your content doesn’t just sound better—it performs better. Let’s get them talking.