What is Workbench? Workbench is MarketScale's project management system that organizes video content creation from concept to completion. It provides to-do assignment, progress tracking, team collaboration, and campaign management within your existing video workflow.
Who is Workbench for? Content creators, project leads, UGC coaches, and video production teams who want to streamline their workflow without switching between multiple tools.
How do I access Workbench? Workbench is built into MarketScale. You can access it through the Workbench tab in your feed or create campaigns directly from your project dashboard.
What's the difference between to-dos and campaigns?
To-Dos are individual action items that can be assigned to team members. Campaigns are larger project containers that hold multiple to-dos, like planning for a trade show or product launch.
Can I assign to-dos to people outside my organization?
Yes, you can assign to-dos and campaigns to stakeholders, colleagues, or external partners.
How does MarketScale lead integration work?
You can assign to-dos directly to your MarketScale lead for feedback and creative guidance without leaving your workflow. They receive notifications and can respond within the same system.
What types of files can I attach to to-dos?
Scripts, brand guides, promotional graphics, videos, and any other media files your project requires. All assets stay organized and connected to relevant to-dos.
How do I track project progress?
Workbench shows real-time status for every to-do (done, in progress, or blocked) plus complete activity logs that track who did what and when.
Can I link existing media to campaigns?
Yes, when team members upload media to your feed, you can link it directly to existing campaigns, creating a complete project ecosystem.
Do I need to use external project management tools anymore?
No, Workbench handles everything within MarketScale, eliminating the need to switch between platforms or chase updates across different tools.
How do team communications work in Workbench?
Each to-do and campaign includes a message board for centralized communication. All project discussions stay in context and connected to relevant work.