Mentions and Citations tell you what AI is saying about you. AI Traffic tells you what happens after. Real visitors who clicked through from ChatGPT, Perplexity, Gemini, Google AI Mode, or another AI surface land in this report. Use it to connect your AI search visibility to actual sessions, conversions, and revenue impact.
Connect Google Analytics first
AI Traffic reads from your Google Analytics 4 property. Without that connection, the report stays empty. Connect GA4 in your AI Visibility project settings before expecting numbers here. Once connected, sessions usually start appearing within a few hours.
Find AI Traffic in the left navigation
Click AI Traffic under REPORTS in the AI Visibility nav. The page title reads AI Traffic Analytics. Two filters sit at the top:
Date range. Defaults to the last 30 days.
Source filter. All Sources by default, or filter to a specific AI engine.
Switch what you're measuring
The toggle in the upper right of the AI Traffic Overview flips the report between four metrics:
Sessions. Visits to your site from AI referrers.
Users. Unique visitors.
Conversions. GA4 conversion events you've configured.
Conv. Rate. Conversions divided by sessions.
Underneath, choose Day, Week, or Month to set the time granularity.
Read the Overview
The Overview is two paired charts plus a source breakdown:
Sessions Over Time. Line chart of your AI-referred sessions by date, segmented by AI source.
Share of Sessions. The mix of which AI sources sent visitors, expressed as a stacked percentage over the same date range.
Sessions by AI Source. A pie chart plus a ranked table showing how many sessions and what share came from each AI engine.
Below the Overview, four totals summarize the period: Total Users, Total Sessions, Total Conversions, and Conversion Rate.
Compare AI traffic to your total web traffic
Scroll past the Overview to the comparison block. Two charts here:
AI Search % of Total Web Traffic. What share of your total site traffic comes from AI referrals.
AI Search vs Organic vs Other Web Traffic. A side-by-side that puts AI search in the context of organic search and direct traffic.
Use this view to answer the question executives keep asking: how much of our traffic is AI driving today?
Pro Tip: Conversion data is only as good as the events you've set up in GA4. If Conversions reads 0 but you have sessions, the most likely cause is a missing GA4 conversion event, not zero impact. Configure events in GA4 for the actions you care about, like form fills, demo bookings, or signups, and Conversion Rate fills in within a day or two.