GEO Optimization is your AI search audit toolkit. Nine on-demand reports tell you whether AI engines can find your site, parse your content, and rank you against competitors. Run them once for a baseline. Re-run them after every meaningful change. Treat the Insights column as your scorecard.
What GEO Optimization solves
Most teams publish a lot. Few know whether AI engines can actually read what they publish. GEO Optimization closes that gap. Each report answers a specific question:
Can AI bots reach my pages? Crawlability tells you.
Can AI engines parse what I publish? Schema tells you.
Does my content read well to a language model? Content tells you.
Am I discoverable for the topics I care about? Discoverability tells you.
Is my information architecture AI-friendly? Site Structure tells you.
Is my product feed valid for AI commerce? Shopping Feed tells you.
Do I have an llms.txt? Should I? The llms.txt report drafts one for you.
Is my robots.txt friendly to AI bots? The robots.txt report flags problems.
How am I performing overall in AI search? The AI Visibility Report compiles the answer.
Find GEO Optimization in the left navigation
Click GEO Optimization under TOOLS in the AI Visibility nav. The page opens to All Reports with every report you've ever run for your project domain.
The filter tabs at the top of the table slice the view by report type. The most-recent run shows on top. Each row gives you Domain, Type, a one-line Insights summary, Status, and Created timestamp.
Generate reports from this page
Two controls in the top right of GEO Optimization:
Run All Reports. Generates every report type at once.
Individual Report. Pick a single report to run.
For step-by-step instructions, see the article "How to generate reports in AI Visibility."
Read the audit results
The Insights column is your fastest signal. A few examples from real audits:
"Below Average" means your score for this dimension trails the benchmark for sites in your category.
"12 pages | 0 pages indexed" means twelve pages were checked and zero are AI-indexed.
"57% Above Average" means you're outperforming the benchmark by a notable margin.
Click any row to open the full report. Each one breaks down findings by page or dimension and offers specific recommendations to act on.
Action the findings, then re-run
Reports are only useful if you use them. The workflow:
Open a row with a weak Insights line.
Read the page-level recommendations.
Ship the fix, like a schema update, a robots.txt change, or a content rewrite.
Re-run that specific report from the Individual Report dropdown.
Compare the new Insights line to the old one.
Watching the Insights line move is the only signal that matters.
Pro Tip: Don't run every report every week. Run all reports monthly for a baseline. Run the AI Visibility Report and Crawlability weekly. Run the others when you've made the specific kind of change that report would catch, like a schema deploy, a content sweep, or a site restructure.