Voiceover is one of those decisions that quietly shapes how a video lands. The right voice carries the message; the wrong voice puts the audience in the wrong frame from the first second. This walks through the two voiceover paths in MarketScale (AI and human) and the three ways to submit a human take, so you can pick the right one for the video you're making.

AI voiceover is the fast path. It's the right call for explainers, product demos, internal training, and anything where the message matters more than the speaker. Human voiceover is the right call for brand pieces, customer-facing stories, and anything where the voice itself is part of the message. Cost and turnaround favor AI; warmth and credibility favor human. Decide which dimension matters most for this video, then pick.

For a human voiceover, MarketScale gives you three submission paths. Record directly in the platform using the built-in recording flow, which handles audio cleanup automatically. Upload an existing audio file if you've already recorded somewhere else. Or record on your phone using any free recording app and submit the file. All three end up in the same edit request. Pick whichever fits your setup; the editors don't care which path the audio took as long as the file is clean.

"Friendly and energetic" gets you a voice the editor guessed at. "Female, mid-thirties, conversational pace, warm but not perky, no regional accent" gets you a voice that matches what you imagined. Specifics are what AI voice selection runs on. The more dimensions you give (gender, age range, pace, energy, accent), the closer the first render lands to what you wanted.

AI voice rendering trips on anything that's not in standard English. Product names, brand names, industry jargon, founder names, anything regional. Before you submit, scan your script for words AI might mispronounce and write them out phonetically next to the regular spelling ("Saoirse (SUR-sha)", "Xfinity (EX-fih-nih-tee)"). It takes thirty seconds and saves a revision cycle.

For your next edit request that needs voiceover, decide AI or human in the first thirty seconds of brief-writing, then commit. If AI, write a specific voice description and phonetically spell anything tricky. If human, pick the recording path that fits your setup (in-platform, upload, or phone) and submit alongside the rest of the edit request. The cleaner the input, the closer the first cut lands.