Customer testimonials are invaluable in building trust and credibility with potential clients. Using MarketScale Studio, you can easily gather, edit, and share these testimonials.
The platform streamlines the process, making it simple for your customers to provide their feedback and for you to showcase it professionally.
Prerequisites
Access to MarketScale Studio.
A willing customer who can provide a testimonial.
Basic understanding of creating and sending media requests in MarketScale Studio.
Steps to Gather Customer Testimonials
Step 1: Reach Out to Your Customer
First, contact your customer directly and ask if they are willing to provide a testimonial. Ensure you communicate the ease of the process and the importance of their feedback.
Example message: "Hi [Customer], would you be willing to give a testimonial on camera to help us with potential customers? Your feedback would be invaluable and the process is very simple."
Pro tip: instead of email or text, reach out to your customer with a quick phone call to ask directly!
Step 2: Send a Media Request
Once the customer agrees, send them a media request through MarketScale Studio.
Open MarketScale Studio and navigate to the Media Requests section.
Create a new media request and customize the prompt to guide your customer on what to say. Be clear and concise.
Example prompt: "Please share your experience working with us and how our product/service has benefited your business."
Pro tip: use a preset testimonial template - there are several already built into the Media Request!
Step 3: Customer Records Testimonial
Your customer will receive the media request and can record their testimonial using their own device. The intuitive interface of MarketScale Studio ensures they can complete this easily.
Ensure the customer knows they can use the Live Chat on any page on MarketScale.com if they encounter any issues.
Step 4: Review and Request Edits
Once the testimonial is submitted, review the content.
Use the editing tools in MarketScale Studio to make necessary adjustments, such as trimming the video, adding branding elements, and improving audio quality.
Step 5: Finalize and Share
After editing, finalize the testimonial and prepare it for sharing.
Download the polished video and use it in your marketing materials, share it with prospects, or upload it to your website and social media channels.
Conclusion
Using MarketScale Studio to gather customer testimonials is a straightforward and efficient process. By simplifying the experience for your customers and utilizing the powerful editing tools available, you can create professional and impactful testimonials that will help you build trust with potential clients and close more deals.