Virtual broadcast events are a powerful way to engage your audience, offering flexibility and a wide reach. MarketScale provides various options for hosting these events, and each format has unique benefits and requirements.
Prerequisites
Stable internet connection.
Access to MarketScale's event management tools.
Basic knowledge of video production and live streaming.
Step 1: Choose Your Event Format
Truly Live
Description: The event is conducted in real-time.
Benefits: Amplifies impact through real-time engagement and authentic connections.
Pre-recorded to Live
Description: The event is fully pre-recorded but broadcasted live at a scheduled time.
Benefits: Allows for thorough production processing and mitigates risks associated with true live broadcast.
Hybrid Event
Description: Combines pre-recorded segments with live components.
Benefits: Balances risk and interactivity by allowing live engagement while minimizing real-time technical risks.
Step 2: Initial Setup and Planning
Booking the Date
Schedule the event date with MarketScale.
Event Page Creation
Timeline: Allow 3-4 weeks for registration before the event.
Assets and Information Needed:
Event title, description, date, and time.
Run, or "flow", of the show
Copy for email invitations.
Indicate whether the event is private - by default all events are considered public.
Speaker headshots and bios.
Downloadable assets (e.g., PDFs, images).
Step 3: Technical Checks for Live Events
Requirement: Mandatory tech check and speed test at least 24 hours in advance (preferably a few days).
Details: Conducted on the specific computer, network, and setup that will be used for the live event.
Internet Speed: Minimum of 40 Mbps download and upload; higher speeds required for WiFi connections.
Connection: Wired Ethernet connection preferred; WiFi acceptable with higher speeds.
Equipment: 1080p external webcam or high-quality built-in webcam; USB podcast microphone or high-quality headset/Bluetooth microphone.
Step 4: Preproduction Timeline
21 Days Out: Brainstorming and setting the event date; notify participants.
14 Days Out: Confirm branding, event copy, and creative assets; create event page and send calendar invites.
7 Days Out: Finalize videos and assets; share and promote event page; confirm participants' equipment and internet speeds.
48 Hours Out: Conduct tech check with participants; verify internet speeds and connectivity; run through the event; diagnose any tech issues; answer participants' questions.
24 Hours Out: Final tech check for participants in their event location if they cannot attend the initial check.
Step 5: Event Day Procedures
1 Hour Before: All guests must join to perform last-minute checks, regardless of whether the event starts with a live or pre-recorded segment.
Start Time: Begin the live event, ensuring all participants are ready and aware of their roles.
Conclusion
By selecting the appropriate format and following these guidelines, you can effectively plan and execute a successful virtual broadcast event using MarketScale's platform. Remember to allow sufficient time for planning and testing to ensure a smooth and engaging experience for your audience. For any questions or further assistance, feel free to reach out to MarketScale support.