For every onsite video shoot, MarketScale's production team builds the production plan. The booking you submitted in MarketScale is the source of truth. your MarketScale lead layers in creative direction and brand context, and the crew owns the final shot list and shoot-day logistics.
What you provide at booking
Most of the inputs to the plan come from the Onsite Video Booking flow itself.
Date and location. The calendar shows live crew availability, and the shoot timezone auto-sets from the location you confirm.
Participants. Add your team from your channel directory and invite anyone outside your org. Mark each as on-camera or off-camera.
The brief. Write a few sentences in the brief field, click Enhance, and the AI structures it into a complete production brief.
Attached docs. Upload any existing planning files in the brief step so the crew arrives with the same context you have.
Sensitivities. Flag NDAs, restricted areas, off-camera staff, or anything else the crew needs to handle carefully.
What your MarketScale lead adds
Your MarketScale lead bridges your booking to the crew's plan.
Translates your goals, brand, and creative direction into the on-the-ground shot list.
Catches anything missing from the booking and surfaces it before the crew call.
Coordinates plan-level changes between you and the production team.
What the production crew builds
Your MarketScale crew writes and owns the operational plan.
Roles, gear, schedule, and contingencies for shoot day.
The full shot list, organized by location and time.
Anything that needs special handling on the ground.
The crew call
About 72 hours before production, the MarketScale crew gets on a call to walk through the plan end-to-end: roles, gear, schedule, contingencies, and anything that's still open.
You're welcome to join. Clients are invited to sit in on the crew call. It's a great way to hear how the day will run, ask questions, and flag last-minute changes before the team is on the ground.
When you'll see the plan
your MarketScale lead shares the plan with you ahead of the crew call so you have time to review and weigh in. If you'd like to attend the crew call, your coach will send the invite.
Adding details after booking
The earlier the better. For booking details (date, location, participants), update the booking in the platform if you can, or reach out to your MarketScale lead. For creative or plan-level changes (talking points, must-hit moments, new sensitivities), ping your MarketScale lead so the change lands in the plan before the crew call.
Questions?
Reach out to your MarketScale lead. They're your point of contact before, during, and after the shoot.