Captions and subtitles serve similar purposes but are not the same thing, and MarketScale handles them differently. Captions are text in the same language as the video's audio (for example, English captions on an English video). MarketScale automatically generates captions from the talk track of any content in your channel. This is a native platform feature. Subtitles are text in a different language from the video's audio (for example, Spanish text on an English video). MarketScale does not currently offer automatic subtitle generation in other languages.

MarketScale automatically generates captions from the talk track of any content in your channel. To publish them on the MarketScale player:

MarketScale does not generate subtitles in another language automatically. The recommended path is to use AI Translation to dub the audio into the target language, then download and review the transcript from the Transcript / Subtitles panel in Media Studio as your caption file. For the complete step-by-step workflow, including how to handle multiple languages and folder organization, see The Right Way to Localize a Video Into Multiple Languages.

If your placement requires text burned into the frame, finalize and QA your caption file first, then submit a Request Edit Now or Request Revision. In the Additional Notes and Files field, attach the reviewed file and note that it should be burned in as on-screen text. Review the file carefully before submitting: mistakes are expensive to fix after burn-in.