Search the words your team said on camera. Turn a transcript into a draft. Pick up work where you left it.
Most companies record more than they use. This month changed the math.
Search what people said, not what files were named.
One bar. Twelve content types. Your channel's recording library, searchable down to the word.
What that unlocks:
Search inside recordings. A phrase said in minute 23 of a 42-minute recording is one search away. Matches inside a transcript are flagged with an orange indicator, and clicking through jumps the video to that moment.
Type what you remember, not what you saved. "quartely handof" still surfaces the right content.
Preview without leaving your search. Click a result and the mini-player plays it inline.
Build across multiple searches. Run one query, grab a few results. Run another. Selections carry across, so one clip package can come from five different searches.
Pro tips from the coaches:
Search the idea, not the filename. The bar searches your transcripts, so type what someone actually said on camera. "Customer win" finds the clip even when the video is called untitled-v3.
Pair Search with Folders, the Asset Library, and the Editing Queue. You'll close the loop: find the moment, save it, shape it, ship it.
Your experts talk. AI Writer takes it from there.
Turn a transcript into a blog post, video summary, case study and more in one pass, without leaving MarketScale.
Start with a prompt that knows the job. Blog Post, Video Summary, Case Study, and more. Pick one, hit Send, and content streams back live.
Send your draft straight to Docs. One click pushes the draft into a document with Files, Comments, and Transcript tabs, ready to edit and share.
Keep your prompts organized. Create, rename, and delete threads cleanly. Your chat history stays in one place.
See how each revision stacks up. Revise a video and the new cut scores as a new version, so the progress from the earlier work is visible.
Pro tip from the coaches:
Skim the transcript before running AI Writer. Find the strongest sound bites first, then write the prompt around them. The generation sharpens when the prompt has a center of gravity.
If you record a lot and write a little, AI Writer is the bridge. The expertise is already on camera. Now it can be on the page by lunch.
Video alone is not the play anymore.
AI is not watching your videos. It is reading them.
ChatGPT, Perplexity, and Google's AI Overviews cite text. The rare exception is long-form YouTube video with a clean transcript and chapter markers, which accounts for 94% of YouTube citations in AI answers. Everywhere else, if it is not text, it is not cited.
Google AI Overviews now show up in more than half of Google searches. ChatGPT has 883 million monthly users. Gartner projects traditional search volume will drop 25% this year as AI absorbs the query.
If you are shipping video without the written content that goes with it, you are invisible where your buyers are now looking.
One recording should not be one asset. It is ten:
The video.
The blog post.
The LinkedIn post.
The X thread.
The FAQ article.
The onboarding doc.
The LMS lesson.
The newsletter section.
The case study.
The sales one-pager.
Same expertise, ten surfaces, every one of them indexable and citable.
That is what AI Writer was built for. The transcript is already in MarketScale. Run the prompts. Ship the set.
Record once. Publish ten times. Get cited.
Your work keeps its place.
Interruptions happen. The work keeps moving anyway.
Recording sessions stay intact when people reconnect. Drop off and rejoin, and your individual recording picks back up. The session keeps recording.
Feeds hold your scroll and your content. Scroll deep, switch browser tabs, come back. The feed remembers the spot and keeps what it already loaded. Move seamlessly and quickly between Home, Channel Media, My Media, and Coaching Feed.
A library that behaves itself.
One tile per bulk upload. A 40-item upload takes one slot in the feed, with arrow controls on the card to page through the items inside.
Folder search that does not flinch. Parentheses, plus signs, and other special characters now search as literal text.
OGV, WMV, and less common video formats get the right treatment. They play with preview and controls in the Asset Library, and tooltips and labels match whatever you uploaded.
Pro tip from the coaches:
Use Folders for active work, and the Asset Library for finished assets. Folders are a workspace. The Asset Library is a catalog. Keep drafts and works in progress in Folders, and move approved, reusable pieces into the Asset Library once they are ready.
Log in. Search. Watch what happens.
Search for something a teammate said on camera last month, and see how fast it comes back.