When you ask a subject-matter expert to make a video, the most common pushback is "I already made a deck on this, why do I need to make a video too?" The pushback isn't really about effort. It's about feeling like you're asking them to redo work. The reframe is simple. The deck is the script for the video, not a competing deliverable.

A deck is a document people open when they go looking for it. A video reaches them where they already are. On LinkedIn. In an onboarding flow. Attached to a client email. Same content, different distribution. The deck does what the deck does. The video does the part the deck can't.

Don't pitch this as "make a video." Pitch it as "we want to feature you even more as an expert by pairing your name and face to the research you already put together." The deck stays. The expert gets featured. The audience gets the same insight in a format they'll actually watch.

Don't ask the expert to walk through the whole deck. Ask them to pick the three takeaways that matter most and talk through them straight to camera in 90 seconds. That's the entire ask. No script. No new slides. The expert already knows the material cold because they wrote the deck.

Send the expert's recording and the deck as two attachments in the edit Request. In Additional Notes, ask the editor to use specific slides as overlays during the relevant moments. The deck becomes a layer of the video, not a replacement for it. The expert sees their own research on screen, which closes the loop on the original objection.

Pick a deck someone on your team already built. Open MarketScale, send them a Request with one prompt: "Walk us through your three biggest takeaways from the deck, 90 seconds, straight to camera." Attach the deck in the Request. The edit comes back as a video that uses the slides the expert already wrote. No new work. New asset.