UGC Coaching
17 articles
How to record a leadership video without a scriptOn-camera coaching for executives and senior leaders recording their first video. Get past perfectionism, drop the script, start from a question you answer every day, embrace the raw take, and…
How to set up your computer for a clean MarketScale recordingPre-recording prep for clean MarketScale recordings: use a hardwired Ethernet connection or 5 GHz WiFi, close background apps and browser tabs, and don't run Teams or Zoom in parallel. The…
How to write a testimonial request that actually gets responsesWhy client testimonial requests go unanswered and how to fix it before you build the Request in MarketScale. Design the questions around the client's pride, swap "testimonial" for an invitation…
How to brand short social clips without making them feel like adsWhy short social clips feel like ads, and the fix: drop the branded intro entirely, size the outro by clip length (2-3s under 60s, 5s for teasers, brand-book for full-length),…
How to launch a Core Values video series without everyone picking the same valueHow to run a Core Values video series so your contributors don't all default to "trust." Pre-assign each value to its own Request, build value-specific questions, recruit across departments and…
How to bring sales teams and channel partners into your MarketScale channelExpand MarketScale access to sales teams and channel partners as content creators. Make the pitch each team will buy, set up the Brand Book and Saved Orders first, elevate a…
How to get camera-shy subject matter experts to start creatingCoaching for program managers working with subject matter experts who don't want to be on camera. They're already taking videos on their phones. Lower the barrier, make the first ask…
How to record 15 personalized prospect videos in 30 minutesHow sales teams can scale personalized prospect video without recording each one from scratch. Capture your core message once, batch the personalized greetings, save the workflow as a Saved Order,…
How to pitch UGC ROI to an analytics-driven executiveHow to make the ROI case for UGC to a leader who wants metrics, not anecdotes. Define the job UGC is doing first, match the metrics to that job, track…
How to use example videos so editors deliver the first cut you imaginedClose the direction gap between what you imagine and what editors deliver. Use the Examples field in your edit request to link a video you love, name the pacing, cuts,…
How to choose what to record first when you're starting from zeroA decision framework for teams starting their MarketScale channel. Pick from five low-lift starter lanes: testimonials, expert clips, product explainers, event captures, and partner content. Build each into a recurring…
How to build a content series around a recurring expert on your teamHow to turn a one-time expert into a recurring series. Lock four decisions before episode one (name, expert, format, cadence), tie participation to their job payoffs, use Saved Orders to…
How to onboard a new stakeholder to your MarketScale program mid-flightHow to bring a new stakeholder onto your MarketScale program after kickoff is over. Tour the homepage, Channel Media, Asset Library, My Media, and Coaching Feed in five minutes, then…
How to keep your content program alive after a stakeholder transitionHow to hand off a content program when your main stakeholder leaves. Add the new person as admin immediately, run a 30-minute handoff call with your coach in the room,…
How to build a video FAQ library that sales can actually useHow to build a sales-ready video FAQ library. Identify the 10 questions prospects always ask, record 1-2 minute answers like you're talking to a real prospect, and organize them into…
The asset storage decision tree: where to put what in MarketScaleWhen to use each storage location in MarketScale. Brand Books for editing standards, Folders for raw project content, Asset Library for finished shareable assets, Raw Footage for incoming media by…
How to create and share video collections for external stakeholdersHow to build and share curated video collections from the Asset Library. Mark videos complete, copy them to the Asset Library, create a collection, configure share-link settings (expiration, downloads), and…