Your MarketScale channel pays off when the people creating content in it are the people whose business actually depends on it. That means your internal sales team and your external channel partners, not just the marketing team. These are two groups with a real, mapped need for content. Here's how to make the pitch each one will actually buy, and how to set up the platform so they can produce on brand without close supervision.
Pro tip: Pre-populate the Brand Book, Asset Library, and Saved Orders before you grant access to a new team. That's how you decentralize without losing brand control.
Who actually belongs in your channel
There are two teams to prioritize for expansion: your internal sales team, and your external channel partner ecosystem (integrators, dealers, resellers, third-party reps). These groups don't need to be convinced that content matters to them. They already know. They're the ones losing deals because they don't have personalized follow-up videos, walk-throughs, or punchy deal-moving content. MarketScale gives them a tool that produces those assets fast, on brand, and ready to send.
The pitch to your sales team
Sales teams are always looking for more tools to win deals. Frame MarketScale as a tool that adds to their belt. They get personalized one-to-one follow-up videos, product walk-throughs, basic customer education, and end-of-funnel deal closers. They can capture content while they're on site with customers, at trade shows, or from their desk. All of it is on brand, ready to send fast, and works for them while they're off the clock. That's the pitch. It's not abstract, it's not theoretical, it's tooling that helps them lock in deals.
The pitch to your channel partners
Channel partners are even easier to bring on board. Offer them a co-branded MarketScale channel as part of your subscription, free of charge. They get a hub for content that helps move their own sales conversations forward and elevates their own brand recognition. You get a direct content relationship with the partners who ship more of your products when they win. Manufacturers get a place to showcase products. Integrators and resellers get a place to show off real installs. Everyone wins, and you've now built a co-marketing flywheel that didn't exist before.
Elevate one trusted admin per team
When you bring a new team into the platform, elevate at least one person on that team to admin level. They get access to the Brand Book, which is where all the core branding lives that editors need to execute correctly. The admin on each team can also manage the Saved Orders that templatize edits for their content style. This is how you decentralize content creation without losing control over it. Trust one rep per team to maintain the lane. Everyone else creates within that lane.
Pre-populate the Brand Book, Asset Library, and Saved Orders first
Before you give a new team access, build out the Brand Book with their logos, colors, and fonts. Drop finished content examples into the Asset Library so the team can see what good looks like before they record. Build Saved Orders for the edit styles you want them to use. This is the guardrail layer. When a sales rep or a channel partner walks into the platform on day one and sees examples of approved content plus templates for their first edit, they record on brand without anyone holding their hand. Skip this step and the first wave of content needs heavy rework.
Try it with one team this quarter
Pick the sales team or channel partner most ready to start creating. Build out their Brand Book, drop five finished content examples into the Asset Library, and configure two or three Saved Orders for the edit styles they'll use most. Elevate one trusted person on that team to admin. Then run a 30-minute kickoff call to walk them through what good looks like. The first few weeks of content will need light tuning. After that, the team runs themselves.