Every B2B brand with a channel network already has a marketing team they're not using. Dealers at every install. Integrators on every deployment. Reps in every region. The people closest to the work produce the highest-trust content. The gap is not budget. It is activation.
A partner channel closes that gap. We stand up a co-branded MarketScale channel for the partners in your network, pre-populated with your brand assets, so the content they make is yours and theirs at the same time.
Your partner network is your largest marketing team.
When a Cowboys game sells out, the stadium has a hundred thousand marketers in the stands pulling out their phones. The same logic applies to your business. You are not a marketing team of fifteen. You are a marketing team of thousands, because your dealers, distributors, integrators, and reps are in front of customers every day, holding the camera, telling the story.
That story should be on your channel. Today, most of it never makes it past a phone's camera roll.
What a partner channel actually is.
A partner channel is a co-branded MarketScale channel that lives alongside yours, set up for one of your channel partners. We configure it with your brand assets so their content stays on-brand from the first edit. Specifically:
Co-branded from day one. Your logo and theirs. Your colors and theirs. Every edit comes out looking like the partnership it is.
Pre-populated brand book and asset library. The visual lane is set before they record anything. Logos, fonts, B-roll, 3D renders, and "what good looks like" examples are loaded in by us.
Pre-built saved orders. The edit templates that match your standards travel with the partner channel. Your reps make their content. The output looks like yours.
Unlimited VIP Guest access for the partner's team. Their salespeople, technicians, and field staff can join, record, and request edits without a paid seat. We don't cap how many guests they invite.
This is included in your subscription. There is no per-channel charge.
What you control vs. what the partner controls.
The split that makes co-marketing work:
You control the standards. Brand book content, saved order templates, asset library examples, and which partners get a channel. You name the rules.
The partner controls their day-to-day. They pick what to record, who to feature, when to publish. We elevate one of their team members to admin so they can manage their own content velocity without bottlenecking on your team.
MarketScale handles the setup. You don't configure a partner channel yourself. We stand it up, load the brand book, build the saved orders, and brief their admin.
Pro tip from the coaches: Partner channels are for external channel partners. If you want to organize your internal sales team or another department inside your own channel, use Groups instead. Groups segment your existing channel without spinning up a new one. Read about Groups
The Ford analogy, made concrete.
Ford makes branded B-roll, 3D renders, commercials, and logo packs and pushes them down to dealers across the country. A Dallas dealership uses that footage in a local spot. The dealership sells more cars. Ford gets every spot to feel like a Ford spot. Both win.
Replace Ford with your brand. Replace dealerships with your dealers, integrators, distributors, or reps. The motion is the same.
A partner channel is the operating layer that makes that motion repeatable instead of accidental. Your assets travel down. Their content scales up. Every edit is on-brand because the brand book and saved orders are baked in before anyone hits record.
Stand one up.
We don't open partner channels through self-serve. The setup, the co-branding, the brand book population, and the asset library examples all benefit from a brief planning conversation. That keeps the channel pre-loaded with the right assets and saves your partner's admin a week of configuration work.
Reach out to your MarketScale lead about standing up a partner channel. Bring a list of the partners you want to start with. We will handle the rest.
Related reading
VIP Guest, Member, and Admin: Understanding Your Channel's User Roles. Role anchors and the walled-garden mechanic.
Inviting and Adding Users to Your Channel. How guest invites work, including bulk CSV.
Grow Your Community with Free Users. VIP Guest definition and unlimited-pass framing.
How to Get Content from Distributors, Dealers, Reps, and Resellers. The 14-day pilot and the "ask the partner what they want" framing.
Frictionless Access. How partners contribute without a login when speed matters.