Standing up & sustaining a program
Get a content program off the ground and keep it alive — what to record first, series, Power Hours, stakeholders, and decentralized capture.
21 articles
- How to choose what to record first when you're starting from zeroA decision framework for teams starting their MarketScale channel. Pick from five low-lift starter lanes: testimonials, expert clips, product explainers, event captures, and partner content. Build each into a recurring…
- How to launch a Core Values video series without everyone picking the same valueHow to run a Core Values video series so your contributors don't all default to "trust." Pre-assign each value to its own Request, build value-specific questions, recruit across departments and…
- How to build a content series around a recurring expert on your teamHow to turn a one-time expert into a recurring series. Lock four decisions before episode one (name, expert, format, cadence), tie participation to their job payoffs, use Saved Orders to…
- How to build an employee video series around recurring field charactersHow to build an episodic video series around recurring team personalities. Why familiar field characters build trust and shareability faster than one-off videos, and how series-based production simplifies planning and…
- How to set up a content pipeline for a recurring tech-tip or training seriesHow to build a repeatable production pipeline for a recurring tech-tip or training series. One Request per episode, send via Teams or Slack, folder per episode to organize submissions, and…
- How to pitch a Power Hour to your internal team so they actually show upHow to pitch a Power Hour to internal teammates without losing them to the "I'm not a marketer" objection. Keep the ask short, prep three specific questions, target the people…
- How to run a Power Hour without a MarketScale rep in the roomHost your own Power Hour recording session inside MarketScale. Write four to five targeted questions, send the room link as a calendar invite, open with a low-pressure framing line, then…
- How to keep your content program alive after a stakeholder transitionHow to hand off a content program when your main stakeholder leaves. Add the new person as admin immediately, run a 30-minute handoff call with your coach in the room,…
- How to onboard a new stakeholder to your MarketScale program mid-flightHow to bring a new stakeholder onto your MarketScale program after kickoff is over. Tour the homepage, Channel Media, Asset Library, My Media, and Coaching Feed in five minutes, then…
- How to re-engage a team that tried the platform once and quitHow to bring a stalled-out contributor back. Reframe content as a job aid (answer FAQs once, replace repetitive meetings), then ask one easy question they're already an expert in. First…
- How to run decentralized content capture across field teams without bottlenecksHow to run decentralized content capture across distributed field teams. Assign per-location capture leads, build location-specific Requests, and use deadlines and task playbooks so the program doesn't depend on one…
- How to turn field workers into day-in-the-life content creatorsHow to activate field teams to capture day-in-the-life video. A job-site formula: wide-shot intro to set the scene, a process walk-through as the spine, and supporting b-roll clips.
- How to set video content deadlines without waiting on internal reviewersHow to stop internal review from bottlenecking your content. Attach a hard deadline to every review, make silence mean approval, and treat version one as momentum, not perfection. Real feedback…
- How to bring sales teams and channel partners into your MarketScale channelExpand MarketScale access to sales teams and channel partners as content creators. Make the pitch each team will buy, set up the Brand Book and Saved Orders first, elevate a…
- How to build a content lane that technical or regulated teams will actually useHow to activate technical and regulated contributors. Map topics into green, gray, and red approval lanes before asking anyone to record, stick to explainer, FAQ, and people formats, standardize prompts…
- How to build a video FAQ library that sales can actually useHow to build a sales-ready video FAQ library. Identify the 10 questions prospects always ask, record 1-2 minute answers like you're talking to a real prospect, and organize them into…
- How to build a co-branded Brand Book when you sell someone else's productHow to build a co-branded Brand Book when you sell a partner's product. Label both logos clearly, add standing placement notes, save the first approved video as a Saved Order,…
- How to set up a Brand Book for a sub-brand or division without starting from scratchHow to set up a Brand Book for a sub-brand, division, or product line in MarketScale. Duplicate the parent brand book, rename it, swap the logos, colors, and fonts, and…
- How to set up a Brand Book when your assets live somewhere elseHow to set up an editor-friendly Brand Book when your assets live outside MarketScale. Upload PNG logos (dark and light), font files or links, clear voice/imagery rules. Keep it self-contained…
- The asset storage decision tree: where to put what in MarketScaleWhen to use each storage location in MarketScale. Brand Books for editing standards, Folders for raw project content, Asset Library for finished shareable assets, Raw Footage for incoming media by…
- How to create and share video collections for external stakeholdersHow to build and share curated video collections from the Asset Library. Mark videos complete, copy them to the Asset Library, create a collection, configure share-link settings (expiration, downloads), and…