Technical and regulated industries don't fail at content because the experts don't have anything to say. They fail because nobody mapped what's allowed to say versus what isn't before the recording started. If you do that mapping first, you'll get consistent contribution from the same people who currently say "I'm not allowed to do that."
Pro tip: Map topics into green, gray, and red lanes BEFORE you ask anyone to record. The green lane is what gets shot.
Sort every topic into green, gray, or red before asking anyone to record
Green is anything the contributor can talk about freely (education, frameworks, common pitfalls, how to think about the category). Gray is anything that needs review (specifics, claims, pricing, comparisons). Red is anything off-limits (clinical claims, regulated promises, proprietary specifics, names of customers under NDA). Map every topic into one of the three before the contributor sees the prompt. Asking somebody to record before the mapping is done is asking them to do the mapping in real time, which is why they default to no.
Stick to the three safest content formats
Explainer (here's how this works, here's what the category actually means). FAQ (here are the five questions we get every week and the answers). People (who's on the team, what they do, why they care). These three formats live almost entirely in the green lane. They're enough to sustain a content program for a year before you ever need to wade into gray-lane territory, and the experts can record them without legal needing to review every take.
Standardize the prompts using Requests
Once you've got a green-lane format that works, build it as a Request in MarketScale with the prompt locked in. Every future episode uses the same prompt, which means the contributor knows what they're walking into and the output is consistent. Review and approval gets faster because reviewers are looking at the same shape of content week over week, not a new format every time.
Reframe the ask as a personal win, not a marketing favor
Technical and regulated contributors are busy. "Help us with content" lands as a chore. "Stop answering the same five questions every Monday by recording them once" lands as a relief. "Get cited as the voice in your category by analysts and press" lands as a career upgrade. Find the version of the ask that maps to their daily friction or their long-game career, and the same person who said no last quarter will say yes this one.
Try it this week
Pick one technical or regulated expert who's been resistant. Map their topics into green, gray, and red before you reach out. Pick one green-lane format (explainer, FAQ, or people). Build the Request in MarketScale with a locked prompt. Pitch the ask in terms of their day-to-day friction. The yes is usually waiting for the right framing.