A Power Hour can produce ten clips in fifteen minutes once the right person is in the room. The hard part is getting them there. Most internal pitches die on "I'm not a marketer." Here's how to pitch a Power Hour so the people who'd be best on camera actually accept the invite.
Pro tip: Target the person who's already saying this stuff on sales calls. You're not asking them to do new work, you're asking them to capture work they're already doing.
Keep the time ask short, 15 to 20 minutes
An hour-long ask sounds like a project. A fifteen-to-twenty-minute ask sounds like a meeting they can fit between two other meetings. The reality is fifteen minutes with the right person and three good questions produces more usable content than a sixty-minute session that runs out of energy halfway through. Keep the ask tight and you'll get a yes.
Prep three specific pre-written questions, not a general topic
"Let's talk about the product" lands as homework. "What's the question prospects ask in the first ten minutes of every call?" lands as a conversation they could have on autopilot. Walk in with three specific pre-written questions. The contributor reads them, recognizes themselves in the answers, and the session runs on rails because there's no improv required.
Target the person already talking about this in meetings
Don't ask the most senior person available. Ask the person who already says this stuff in sales calls, in customer support, in standup. They've already rehearsed the answers in real conversations, so the on-camera version sounds natural. The senior person reads the brief, panics, and asks for a script. The everyday person just talks.
Neutralize the "I'm not a marketer" objection by reframing the ask
The single biggest blocker is "I'm not a marketer, I'm not good on camera." Reframe it: you're not asking them to perform. You're asking them to capture something they're already saying on sales calls every week. Recording it once means they stop having the same conversation Monday after Monday. That reframe converts the resistant person more often than any amount of reassurance.
Send a real calendar invite with the recording room link
Create the recording room in MarketScale, get the link, and send a calendar invite. Not a Slack message, not an email asking when they're free. A real invite with a time, a room, and a link. Calendar invites get accepted as commitments; messages get postponed. The same person who'd put off a "let's find time" thread will show up for a 15-minute meeting on their calendar.
Try it this week
Pick one teammate who's already saying useful things in customer calls or standup. Write three specific questions on what they already explain on repeat. Create a recording room in MarketScale. Send a 20-minute calendar invite with the link and the questions in the body. Show up, ask, capture, done.