If your brand assets live in a Google Drive folder, a Dropbox share, or buried inside an 80-page PDF, your Brand Book in MarketScale needs to be self-contained. The editor shouldn't have to log into another system or read a guideline document to figure out what to apply. Here's how to extract what matters and set up a Brand Book editors can actually use.
Pro tip: Make the Brand Book editor-friendly. An editor seeing it for the first time should know exactly what to do, not have to reference an 80-page guidelines document.
Upload PNG logos in dark and light versions only
Editors need two versions of the logo and they need them as transparent PNGs. Dark version (for light backgrounds) and light version (for dark backgrounds). Skip the EPS, the SVG, the on-brand JPEG with the white box around it. Two PNGs cover ninety percent of edits. If the brand has a vertical lockup or a mono version, those go in too, but two transparent PNGs is the minimum viable Brand Book entry.
Upload actual font files or paste direct links
"Use the brand font" is useless to an editor if they can't access it. Upload the actual font files (TTF or OTF) for headline and body fonts. If the fonts are free (Arial, Montserrat, anything on Google Fonts), paste the direct link. The goal is zero ambiguity: editor opens the Brand Book, sees the font, can use it within thirty seconds. No "request access" emails, no waiting.
Write clear instructions on imagery and voice/tone
Don't paste the entire brand guidelines document. Write three to five lines on imagery (what kinds of images fit the brand, what to avoid) and three to five lines on voice and tone (what the brand sounds like, what it never sounds like). An editor reading those ten lines should be able to make a judgment call on a borderline asset. An editor reading 80 pages will skip to the part they need and miss everything else.
Keep the Brand Book self-contained, no external logins
The whole point of the Brand Book is to be the single source the editor consults. If they have to log into Google Drive to get a logo or open a Dropbox share to find the font, you've defeated the purpose. Extract everything an editor would reasonably need from external systems and upload it directly. Treat external links as fallback only.
Zip and upload pre-made templates for reusable branded elements
If you've got pre-made templates (lower thirds, intro and outro animations, end cards), zip them and upload them to the Brand Book so editors can reuse the same branded elements every video. Consistent visual identity across videos comes from editors pulling from one shared set of templates, not from each editor recreating the lower third by eye.
Try it this week
Open the Brand Book in MarketScale and audit it from an editor's point of view. Are the logos transparent PNGs in dark and light? Are the fonts uploaded or directly linked? Are the imagery and voice instructions tight enough to read in two minutes? If any answer is no, fix it now. The next edit request comes back closer to brand the moment the Brand Book is editor-ready.