A content program is one stakeholder transition away from dying quietly. The new person inherits a platform they don't fully understand, a backlog they didn't build, and a coach they've never met. Most programs stall at this exact moment. Here's the handoff playbook that keeps momentum across the change.
Pro tip: Treat your UGC Coach as the constant across the transition. They're the one person who knows your program inside and out, and they don't change when the stakeholder does.
Add the new person as admin in MarketScale immediately
The first move is the one that almost always gets delayed: provision access. Add the incoming stakeholder as an admin in MarketScale on day one, not on the day the outgoing person leaves. Two weeks of overlapping access lets the new person poke around, see how the program runs, and ask questions while the outgoing person is still around to answer them.
Run a 30-minute handoff call with both stakeholders and your coach
Schedule one 30-minute call with the outgoing stakeholder, the incoming stakeholder, and your UGC Coach in the same room. Thirty minutes is enough for the outgoing person to share program context (what's working, what's in flight, what's planned) while the coach captures the gaps the new person doesn't know to ask about yet. One call replaces a month of catch-up emails.
Treat your coach as the continuity partner, not a vendor
Your UGC Coach knows your program better than the new stakeholder will for the first six weeks. Lean on them as a partner, not just a service provider. They'll ramp the new contact on platform habits, plug them into the existing call cadence, and flag risks before they show up as missed deadlines. Programs that treat the coach as a true partner survive transitions; programs that try to handle it internally usually stall.
Organize Sales Team Materials so the new person can self-serve
Before the transition, set up Sales Team Materials in MarketScale with branded collections by department. Sales here. Recruiting here. Customer stories here. The new stakeholder shouldn't have to ask "where's the latest version of X?" Everything should be one click away. Organization upfront is a one-hour task that saves the new person from feeling lost on day one.
Try it this week
If a transition is coming up (or you suspect one is), open MarketScale and add the incoming stakeholder as admin now. Block a 30-minute handoff call with both stakeholders and your coach. Spend an hour organizing Sales Team Materials by department. The next program transition becomes a non-event instead of a near-miss.