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How to set up a content pipeline for a recurring tech-tip or training series

How to build a repeatable production pipeline for a recurring tech-tip or training series. One Request per episode, send via Teams or Slack, folder per episode to organize submissions, and a Saved Order to keep the look cohesive across the series.

A recurring training or tech-tip series only works if the production pipeline behind it can run on rails. Most series die by episode four because the producer was rebuilding the workflow from scratch every time. Here's how to build a pipeline once and let the series run itself episode after episode.


Build one Request per episode with a specific question and assigned contributor

Instead of a generic ongoing Request, build a discrete Request for each episode with the specific question, the context the contributor needs, and a named owner. That gives each episode its own clean container and prevents submissions from getting attached to the wrong topic. The contributor sees one question, recognizes the format from previous episodes, and turns the clip around without needing a kickoff call.


Send the Request link via Teams, Slack, or email

Send the open Request link through whatever channel the contributor already lives in. Teams or Slack message for internal teammates, email for external contributors. Don't make them log in and hunt for the assignment. The friction at this step is what kills participation, not the recording itself. One link, one channel, one ask.


Create a folder per episode to keep submissions organized

Make a MarketScale folder for each episode and route every submission for that episode into it. If you let everything pile into one shared folder, you'll lose track of which raw take belongs to which episode by week three. Folder-per-episode means the catalog stays readable, edits are easy to find, and you can build out the next episode while the previous one is still being polished.


Apply a Saved Order so every episode looks the same

Once episode one is edited to the look you want (lower thirds, intro and outro, music, color), save the configuration as a Saved Order. Every future episode uses that Saved Order, which means the visual identity is consistent across the series without the editor needing to rebuild the look every time. Start with one well-produced episode to set the template, then scale.


Try it this week

Pick one recurring topic your team would benefit from a series on. Build the first Request with a specific question and named contributor. Send the link through their preferred channel. Create the folder. Edit episode one carefully, then save the configuration as a Saved Order. From episode two on, the pipeline runs itself.

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