If you've got a trade show or event coming up next week, the pre-event video is the lowest-effort, highest-leverage post you can publish. Ten minutes of recording, a weekend turnaround, and you show up to the event with momentum instead of arriving cold. Here's how to record one from your phone without overthinking it.
Pro tip: Decide what you want to signal before you hit record. Everything else is just structure.
Pick the signal before you start recording
Pre-event videos go wrong when they try to do four things at once. Pick one signal up front. Booth invite (come find us). Thought leadership (here's the take I'm bringing). Hot take (here's what I think the event is missing). Product tease (here's the thing we're showing for the first time). One signal per video means the audience knows what they got and what to do next.
Use a four-part structure to shape the video
Open with the event name and your role there. Say who you're hoping to meet (specific verticals, specific titles, partners, customers). Share an insight or prediction tied to the event theme. Close with a call to action that maps to the signal you picked. Four beats. Roughly sixty to ninety seconds total. You can record it without rehearsing once you know the structure.
Choose between selfie phone upload and desk Record room
Two valid recording paths. Selfie phone upload through MarketScale gets you a vertical take in the actual environment you're in. Desk Record room gets you a webcam-quality landscape take with cleaner audio. Pick selfie phone if energy and authenticity matter more than polish, pick desk Record room if the video is going on the company channel and needs to match a more produced look. Either works as long as you commit to the format up front.
Write the edit request for event branding
In the edit request, name the specific event branding to apply (event logo, dates, booth number) and call out lower thirds with your name, title, and the company. Editors can't guess at event-specific details. The clearer the brief, the closer the first cut lands to what you imagined when you recorded it.
Run the weekend turnaround workflow
Record by Friday afternoon. Submit the edit request in MarketScale that same day. Flag your UGC Coach if the timeline is tight. The video lands back ready to post Monday morning, which is exactly when the event week starts and your audience is paying attention. Open MarketScale, hit Record, and get yours in this week.