Editing, briefs & finishing
Give clear edit direction, write briefs, consolidate feedback, and turn raw footage into finished cuts.
15 articles
- How to give clear edit direction without a film degreeHow to fill out the MarketScale edit request without overthinking. Pick the brand book, write the outcome in one sentence in Craft Your Clip, link to a reference, and use…
- How to write an edit brief for a video you didn't shootHow to write an edit brief for footage you weren't present to capture. Lead with story goal, audience, and distribution platform. Use one example link instead of paragraphs. Call out…
- How to use example videos so editors deliver the first cut you imaginedClose the direction gap between what you imagine and what editors deliver. Use the Examples field in your edit request to link a video you love, name the pacing, cuts,…
- How to brief your editor with a screenshot, a timestamp, and a red boxThe most precise way to flag an edit: screenshot the exact frame of your MarketScale video, draw a red box around the problem in Preview, and paste it as a…
- How to ask for a vertical 9:16 cut in the same edit requestGet a 9:16 vertical version of any video without a separate revision cycle. Add one line to Additional Notes in your original edit request so editors deliver both horizontal and…
- How to add B-roll that makes every interview video watchableWhy B-roll makes every talking-head video watchable. What counts as B-roll, how to capture 5-10 clips per interview, upload it alongside the interview, and how to describe stock in the…
- How to consolidate reviewer feedback into a single revision requestHow to collect every reviewer's feedback into one revision request. Share the proofing room link, have each reviewer drop timestamped comments, and gather them all before clicking Request Revision.
- How to get your video right by V2 instead of V5How to set up V1 for a clean handoff so V2 is the final cut. Submit assets and lower-third specs upfront, loop all reviewers in the proofing room with timestamped…
- How to turn one long recording into three separate short videosHow to extract three short-form clips from one long recording. Watch once before submitting, drop timestamped comments at the strongest moments, ask for three exports in one edit request, and…
- How to turn the deck someone already built into a 90-second videoTurn a slide deck into a video without making your subject-matter expert build anything new. Use the deck as the script. Record a 90-second walkthrough. Editors weave the slides in…
- How to build a product explainer from existing footage and a separate SME voiceoverTurn raw product footage plus a separate SME narration into a finished explainer. Tag footage into folders, send a focused narration Request, route both into one shared folder, save the…
- How to brand short social clips without making them feel like adsWhy short social clips feel like ads, and the fix: drop the branded intro entirely, size the outro by clip length (2-3s under 60s, 5s for teasers, brand-book for full-length),…
- How to launch quick-turnaround editing for event contentHow to get event content back in hours, not weeks. Build a Saved Order with your rep before the event (intro, lower thirds, music, CTA pre-configured), upload clips in small…
- Three transcript formats for your videos and when to use eachWhen to use each transcript download format in MarketScale: PDF for human reading, sharing, and compliance review; SRT for captions on YouTube, LinkedIn, or Vimeo; VTT for captions embedded in…
- What to do when your edit feedback went to the wrong placeWhy your edit feedback never reached the editor. Comments under the video stay internal; only timestamped proofing room comments plus Request Revisions actually reaches them. Consolidate every reviewer's feedback first,…