HR teams are sitting on a content calendar they don't know they have. You know exactly when new hires start, when intern cohorts arrive, when buddy programs kick off, and when company milestones happen. Every one of those moments is a video that nobody on the marketing team is going to make for you. The good news is you don't need a budget or a camera crew. You need a Request link and one question tied to a moment your team is already living.
Pro tip: HR already runs a content calendar. Map a Request link to each moment you already track. The recording happens on its own.
A leadership welcome new hires watch on day one
Record your CEO or department head talking directly to new hires. Two minutes. Welcome them, name one or two things that make the company different, and tell them what to do in their first week. Embed it in the new-hire onboarding flow so every person sees it before their first meeting. One recording. Every new hire forever. Update it once a year.
A standing day-one Request link for every new hire
Send a Request link to every new hire on their start date with one prompt: "Why did you say yes to this job?" Send it again at 90 days with "What surprised you in your first three months?" You'll have a permanent library of authentic employee voices for recruiting, culture posts, and offer-letter attachments without ever asking marketing for help.
A recurring prompt for the buddy program
If you have a buddy program for new hires, send the buddy a Request at the 30-day mark: "What's one thing your buddy taught you, and one thing you taught them?" Run it on a recurring schedule. You'll get the human stories that make the buddy program look real instead of theoretical.
A QR code for intern events
Print a QR code on the welcome materials for intern cohorts. It points to a Request link with one question. Interns upload clips from their phones during the event. By the end of the cohort you have a library of intern voices you can use for next year's recruiting without coordinating a single shoot.
Video answers in the hiring application
Add a video submission option to the application for any role where culture fit or communication matters. Ask one question: "Why this role, in 60 seconds?" You'll filter for the candidates who actually want the job and you'll see their communication style before the first interview.
Try it this week
Pick the moment on your HR calendar that's closest. New hires starting next Monday? Send a day-one Request link with one question. Intern cohort coming in two weeks? Print the QR code. The recording is the easy part. The hard part is deciding which moment to map first. Pick one and start.