The default move at an event is to snap a few photos and post them. But a photo of a booth tells the 95% of your audience who weren't there almost nothing. Video puts them in the room. Here's the case for video over photos and the simplest possible way to capture it.

Almost everyone in your audience didn't attend the event. A photo of the booth or the stage gives them a frozen moment with no context. A short video walks them through what it was actually like: the energy, the conversations, what was interesting. Video is the only format that transfers the experience of being there to the people who weren't. That's the entire job of event content, and photos can't do it.

You don't need a production to do this. The minimum viable event video is 30 seconds of you walking through the space with your phone, talking about what you're seeing. "Here's the floor, here's what's getting the most attention, here's the one thing I didn't expect." Walking creates motion, the commentary adds context, and 30 seconds is enough to make someone feel like they got a look inside. That's the floor, and it already beats a photo.

Two paths for the clip. If it's a raw, in-the-moment take that works as-is, post it straight to LinkedIn while the event is live and the timing is hot. If it's footage you want polished, with lower thirds, branding, and a cut, upload it to MarketScale and submit it for an edit. The rule of thumb: post raw when timeliness matters most, upload for an edit when the clip is going to be a more produced piece.

At your next event, before you reach for the camera to take a photo, switch to video and record a 30-second walking commentary instead. Post the raw take to LinkedIn if it's good as-is, or upload it to MarketScale for an edit if it deserves polish. Either way, your audience gets to feel like they were there.