Curious about the ideal duration for different video types? These guidelines are based on viewer engagement data across the MarketScale platform — designed to keep your audience watching and your message landing.
Talking Head Videos
Talking Heads are expertly crafted soundbites that showcase thought leadership and captivate your community by educating, informing, and inspiring. Concise, high-signal content.
Suggested length: 45-60 seconds
Podcasts
Podcasts on MarketScale go beyond audio — they become thriving shows with rich video content. Endless opportunities for story, industry trends, and community trust-building.
Suggested length: 15–25 minutes
Onsite Videos
Onsite videos produced by MarketScale transform your brand's narrative, bringing your story to life with high visual impact. Two recommended lengths depending on style:
Thought Leadership style: 90–120 seconds
Case Study / Testimonial style: 2.5–3 minutes
Why these numbers
Suggested lengths are based on data showing where viewers drop off for each content type. Sticking close to these ranges keeps more eyes on your content longer — which is what actually matters for engagement and conversion.
Adapt to your audience
These are general guidelines. Fine-tune based on your specific content, audience, and platform. Monitor viewer analytics and feedback continuously to refine your approach — a 90-second case study may outperform 2.5 minutes for one audience and underperform for another.