In this article, we will provide you with recommended lengths for various content styles. These guidelines are designed to optimize viewer engagement and ensure your video content resonates effectively with your community.

Talking Head Videos:

Talking Heads are expertly crafted soundbites that showcase thought leadership and captivate your community by educating, informing and inspiring. These concise videos offer valuable insights and expertise.

• Suggested Length: 60 seconds

Podcasts:

Podcasts on MarketScale go beyond audio; they become thriving shows with rich video content. They give your brand endless opportunities for sharing stories, discussing latest industry trends and current events, and much more, growing and building trust with your community.

• Suggested Length: 15-30 minutes

Onsite Videos

Onsite Videos produced by MarketScale transform your brand's narrative, bringing your story to life with high visual impact. There are two recommended lengths based on content style:

• Thought Leadership Style: 90-120 seconds in length

• Case Study/Testimonial Style: 2.5-3 minutes in length

The suggested time lengths for these videos are based on data that indicates viewer tendencies to drop off or lose interest in specific content types. By adhering to these guidelines, you can optimize audience engagement and ensure your videos deliver the desired impact.

Remember, these recommendations serve as general guidelines, and you may need to adapt them based on your specific content, audience preferences, and platform requirements. Continually monitoring viewer analytics and feedback will help you refine your video content strategy and further enhance its effectiveness.