When you need content from someone who isn't on your team, MarketScale gives you two ways to bring them in: a Guest Pass invite or a Request link. They solve different problems, and picking the wrong one adds friction. Here's how to choose.

A Guest Pass invites a new creator into the platform as a recognized user. Use it when the person will be contributing repeatedly, needs to see content, or is part of an ongoing working relationship. They get an account and a presence in your workspace, which is the right call when "this is someone we'll keep working with." The tradeoff is a little more setup friction up front in exchange for a durable collaboration.

A Request link lets someone record or upload a single piece of content without creating an account at all. They click the link, record, submit, done. Use it when you want the lowest possible barrier for a one-time or first-time contribution: a customer testimonial, a partner soundbite, a one-off from someone you may never need again. Zero friction is the whole point.

The Guest Pass flows through an invite: you add the person, they accept, they're in. The Request link flows through a shareable URL: you build the Request, generate the link, send it, and responses land in your pipeline. Guest Pass content comes from an identified collaborator; Request link content comes from anyone who has the link. Match the workflow to whether you need a relationship or just a clip.

Next time you need content from outside your team, ask one question: will I work with this person again? If yes, send a Guest Pass invite in MarketScale. If it's a one-time ask, generate a Request link instead. Matching the access method to the relationship saves friction on both sides.