Open Link Media Requests are a crowdsourcing tool in Studio. They let you gather content from anyone — even people outside your known network — by sharing a unique link.
Why Use Open Link Requests?
Open Links are perfect for large-scale community engagement — when you want to invite a wide range of voices and don't know exactly who'll respond.
MarketScale partners typically use Open Links for:
Customer testimonials and feedback
Collecting media at conferences, tradeshows, and exhibitions
Large-scale company culture initiatives
Education and training
Research and surveys
(If you're sending a request to specific colleagues or guests, use the standard Media Request instead.)
How to Create an Open Link
Step 1 — Open the Request tool
From your home feed, open the Request tool from the menu.
Step 2 — Click Create
In the Request tool, click the Create button in the top-right corner.
Step 3 — Build your request
Write your prompt (or pick a template), add the request to a folder, and fill in any other details you want.
Step 4 — Click Finish
When you're done building the request, click Finish. The button is at the top and bottom of the page — either one works.
Step 5 — Choose how to collect responses
Studio will ask how you want to collect responses. Choose the option to generate a shareable link.
Step 6 — Copy and share your link
Studio creates the link. Copy it and send it to anyone you want to contribute — colleagues, customers, event attendees, anyone.
Tip: The shareable-link option is on the response-collection step at the end — not at the beginning of the request. If you don't see it, click Finish first and the option will appear.
Tracking your Open Link and responses
To monitor responses or grab the link again later, click the Request button again. It opens to a page showing all of your requests, sorted into In Progress, Draft, Completed, and Templates.
To see what's come in, click the View Responses button on your request card.
What Does an Open Link Look Like to a New Recipient?
Most people who receive an Open Link won't already have a MarketScale account — that's the whole point of the tool. The flow is built so they can contribute as a guest in just a few taps. Here's what they'll see.
Step 1 — The landing page
When someone clicks your link, they land on a simple page with:
The request title and description
Who created it (your name and team)
A Start Request button
A note at the bottom lets them know they're joining as a guest — and gives them the option to log in if they already have a MarketScale account.
Step 2 — Answer the prompt
After clicking Start Request, they'll see the prompt(s) you set up — along with a response field. Depending on how you built the request, they'll either type a written answer, record video or audio, or upload media.
Required questions are flagged in pink so they know what they have to fill in.
Step 3 — Enter their info and submit
Below the prompt(s), they'll fill in:
Email (required)
First name and Last name
Optional: Job title and Company
When they hit Submit, they're agreeing to MarketScale's Terms and Conditions — there's no separate accept screen. Their response lands in your View Responses view immediately.
The whole experience is quick and intuitive: within a few taps your recipient is contributing — no account creation, no login, no friction.
