Telling a whole team to "capture content at the show" produces nothing. Everyone assumes someone else has it covered. The fix is a scavenger hunt: a specific shot list assigned to each department, tied to what they're already doing on the floor. Here's how to build one that turns the whole team into a capture crew.
Pro tip: Assign each team the shots that match what they're already doing. Sales captures testimonials, product captures demos. The hunt feels relevant, not like a marketing chore.
Build a department-specific shot list, not one general ask
A single "capture stuff" request to the whole team diffuses responsibility until nobody does it. Instead, write a specific shot list per department. Sales gets X shots, product gets Y, marketing gets Z. When each team has its own named list, the work is owned, and "did we get the booth walkthrough" has a clear answer because someone specific was assigned it.
Tie each task to what the team already does on the floor
The scavenger hunt works because the tasks aren't extra. Sales is already talking to prospects, so their shot is a quick testimonial or reaction. Product is already demoing, so their shot is a 60-second demo clip. Marketing is already pitching the booth, so their shot is the pitch on camera. Each task layers onto work that's happening anyway, which is why the team actually completes it.
Use open Request links so everyone records from their phone
Set up open Request links in MarketScale, one per department or one shared, and distribute them before the show. Every team member records straight into the platform from their phone, no app training, no file wrangling. The clips land in your pipeline organized by the Request they came through, so you know which department captured what without chasing anyone down.
Frame it as a hunt, because games get played
The scavenger-hunt framing isn't just cute. A checklist of shots to "collect" turns a chore into a game, and games get played. Some teams add a small prize for the department that completes its list first. The competitive nudge produces more content than any amount of reminding, because now it's a thing to win instead of a favor to do.
Try it this week
For your next show, write a shot list per department tied to what each team already does. Build the open Request links in MarketScale and send them out a week ahead. Frame it as a hunt with a finish line. The team comes home with a content library instead of a vague intention to "get some footage."