When you publish content to your Creator Hub, MarketScale can amplify the strongest work beyond your hub. Some of that amplification is automatic and some is editorial, a call MarketScale makes on the best content. Here is how each channel works and how to give your content the best chance of being picked up.
Google News (automatic for everything)
All published content on MarketScale.com feeds into MarketScale's Google News RSS automatically. Every published post has a chance to appear in Google News results for relevant industry searches. There is nothing to turn on.
Featured placement (curated by MarketScale)
Featured content gets prominent placement at the top of the MarketScale Network publication with seeded placement for popular and relevant articles throughout the site. MarketScale scores each post on a range of enrichment factors and features the content that scores highly. This is an editorial decision on MarketScale's side, not a setting you control.
LinkedIn syndication (curated by MarketScale)
MarketScale selectively syndicates standout posts to LinkedIn through its network. Whether a given post is syndicated is MarketScale's decision rather than a toggle on your end. When a post is syndicated, complete author information lets MarketScale attribute it to the right contributors and reach their professional connections.
How to earn amplification: The surest way to be featured or syndicated is to publish high-quality thought-leadership content that is genuinely newsworthy. Substantive, well-produced posts with complete author information and a strong cover image are the ones MarketScale is most likely to amplify, so put your energy into making each piece worth spotlighting.
