You might be wondering: Why should I even involve Industry Experts in my marketing efforts?
Here's the thing: Today's audiences are increasingly skeptical of overtly promotional content. So, you need to ensure your brand cuts through the noise and earns genuine trust from your customers.
This is where expert soundbites come in.
Featuring insights from third-party experts provides valuable validation for your brand. Not only does it add credibility, but it also positions your company as a thought leader connected to respected voices within your industry.
Expert soundbites also demonstrate that your brand is in tune with industry trends and connected to influential professionals. By showcasing these insights, you not only enrich your content but also position your company as a hub of relevant, forward-thinking information.
So, how can you request soundbites from Industry Experts?
1. Once you're logged into MarketScale Studio, make your way to the dashboard at the top. Here, you want to click on the Request button.
2. When the page opens up, you'll get the option to request videos from your colleagues and guest users, or Industry Experts.
Industry Experts are recognized for their deep knowledge, experience, and influence within a specific field or niche.
3. When you select the Industry Expert option, a curated interface will guide you through a streamlined selection process.
To start with, you'll be presented with a list of industries. Once you’ve selected an industry, a curated list of thought leaders—respected professionals with deep expertise and influence within that field—will appear.
4. If you have a specific thought leader in mind, you can type their name in the Search bar. Then, Select them as the Industry Expert you want to request a soundbite from. Finally, select Next.
5. You will then be asked to Add your content to a folder. Adding your content to a folder helps you track, organize, and store media over time. It also makes it easy to manage multiple projects and quickly access related files when needed.
6. Next, type in your question or prompt. This could be a trending topic, a best practice, or a specific query relevant to your industry. You can also choose to add a message to accompany your request, although this is not mandatory.
7. To end with, you need to Select an Approver for your request. Remember, you can always choose yourself as the approver.
Finally, click Submit.
8. Your request has been sent! You'll receive a confirmation that looks something like this:
You'll also have the option to copy the link to the request.
9. You will be notified when the expert has responded with their soundbite. However, please keep in mind that your request is a pitch, and does not guarantee a response.
Incorporating soundbites from industry experts into your marketing efforts can significantly enhance your content, boosting its credibility, engagement, and authority. Using MarketScale Studio, you can seamlessly source valuable insights from thought leaders to enrich your social media and broader marketing initiatives.