Wondering how and why to leverage expert soundbites in your marketing and social media strategies? You're in the right place!
In this article, we’ll explore the importance and methodology of incorporating expert sound bites into your social media and marketing strategies. Leveraging third-party thought leaders and industry experts can significantly enhance your content’s credibility and engagement.
Why Use Expert Sound Bites?
Validation: Featuring insights from third-party experts validates your services and work. It adds credibility and positions your company as a thought leader connected to knowledgeable individuals in the industry.
Credibility: Associating with well-known experts ensures your content is perceived as credible and authoritative rather than overly promotional. This neutral perspective enriches your narrative.
Industry Insight: Using expert opinions showcases that you have a keen understanding of industry trends and connections with knowledgeable individuals, positioning your company as a central hub of information and thought leadership.
How to Use MarketScale Studio for Expert Sound Bites:
1. First, you will need to log in to access the MarketScale Studio platform within your account.
2. Next, you will want to request an expert by first clicking on "Request" at the top of the dashboard. After this, select the "Industry Experts" category.
3. From here, you will be able to browse the list of available experts. You can use filters to narrow down by industry and category. Finally, choose the expert most suitable for your topic or question and click “Next.”
4. You will then be asked to add a tag to your content for better organization and tracking.
5. Next, type in your question or prompt. This could be a trending topic, a best practice, or a specific query relevant to your industry.
6. Finally, you will need to select an approver for your request and click “Submit” to finalize and complete the process.
7. You will be notified when the expert has responded with their soundbite.
Incorporating expert sound bites into your marketing efforts can elevate your content, making it more credible, engaging, and authoritative. By following these steps on the MarketScale Studio platform, you can efficiently source valuable insights from industry experts to enhance your social media and marketing initiatives.