Why this works
A 30-second soundbite from a trusted industry voice carries more weight than a paragraph of your own copy. Collecting them in a structured way builds an evergreen library you can drop into pitches, blog posts, and sales decks without having to chase a new contributor every time.
Who you'll feature
Industry experts and analysts. Voices buyers already trust.
Customers in expert roles. Operator credibility on top of vendor proof.
Partners and authors. External validators with their own audiences.
How to capture it
Open MarketScale → Requests → New Request. Send a tight two-prompt brief:
In one sentence, what should anyone in this category know?
What's a contrarian take you'd defend?
Use AI Writer to refine the brief in the expert's voice and tone.
Have experts self-record on phone via the Request link, or run formal interviews in Remote recording.
Stitch a recurring soundbite reel with a compilation video.
Reuse it (the 1:10 framing)
One round of soundbites becomes:
A monthly compilation reel.
Standalone 30-second clips per expert.
Quote graphics from each take.
A blog post titled "What experts in [category] actually believe."
A pillar piece for AEO surfacing.
A press-pack source library.
An analyst-briefing voice-of-experts reel.
A sales-deck appendix per expert audience.
A community-event invitation hook.
A pinned expert-voices playlist on your Channel feed.
Bundle the soundbites into a Collection in Ready to Share sales, marketing, and PR can each pull from.
Common mistake
Asking experts for promotional quotes about your product. They won't give you good ones, and the audience will spot it. Ask for category takes instead. The expert sounds like themselves, the soundbite is reusable across audiences, and the credibility transfers without anyone feeling sold to.