The Show page on marketscale.com is a dedicated space where we feature a diverse range of original and client-produced podcasts and videos.
It's a place where your content can shine alongside other premium brands, creating a rich collection of B2B thought leadership. Every time you upload a new episode, it gets included under your show page, expanding your reach and visibility. But the importance of the Show page goes beyond just showcasing your content.
Publishing on MarketScale provides an extra SEO boost, allowing your content to be featured on Google News and in Google searches. This means that your content not only reaches your existing audience but also attracts new viewers and listeners, expanding your audience and enhancing your brand's reach and recognition.
1. Navigate to https://marketscale.com/shows/
2. Click "CHANNELS" on the top middle navigation bar on the homepage of MarketScale.com.
3. The Channels page on MarketScale is a dynamic space that hosts a variety of shows. Designed with a user-friendly interface similar to Netflix, each tile on this page represents a different show. When you click on a tile, it takes you to a fully branded content page dedicated to that show. This page houses all the episodes of the show, allowing users to easily browse and select the content they're interested in. This structure not only makes it easy for users to find and consume content but also allows each brand to have its own unique space, enhancing the user experience and engagement.
4. The Show page on MarketScale is customized to reflect the client's brand, creating a unique and immersive experience for the user. From the moment a user lands on the page, they are greeted with familiar branding elements, which helps to establish a strong connection with the audience.
Additionally, the page encourages users to subscribe to the channel. This is a key feature as it allows users to stay updated with the latest content from the brand. Subscribing also fosters a sense of community and engagement, as users can interact with the content and other subscribers. This combination of strong branding and community engagement makes the Show page a powerful tool for brands to connect with their audience on MarketScale.
5. To subscribe to a show on MarketScale, simply enter your email address in the designated text box and click "submit", this will ensure you receive updates and notifications about new content, keeping you connected with the brand and its latest insights.
6. Upon completion, the user will be provided with a confirmation screen. Click anywhere to exit out of the confirmation screen.
7. Once you click into the show, you will see categories of content—things like Podcasts, Soundbites, Consumer Generated Content, among other options. Each piece of content is accompanied by a written article including relative keywords for search purposes. Click "view episode" to open and launch the video player.
8. Click "play" to launch the player and view the video or the audio podcast.
9. The Share Icons on MarketScale are a convenient feature that allows you to easily share the article and the video/audio content across various platforms. You can share the content on LinkedIn, X/Twitter, Facebook, or via email, making it easy to spread the word about the insightful content you've discovered. By clicking on the respective icon, the content is prepared for sharing on that platform, allowing you to add your own comments or simply share it directly. This feature not only helps in increasing the reach of the content but also facilitates discussions and interactions on these platforms, enhancing the overall engagement with the content.
10. Click "Go Back" to go back to the show landing page.
11. Click "View episode" to view soundbites
12. Click the play icon to launch the content.
In conclusion, the Show page on MarketScale is a powerful tool for brands to showcase their content and connect with their audience. With its unique branding and easy subscription process, it provides an immersive and engaging experience for users. The page's shareable features further enhance its reach, allowing content to be easily distributed across various social media platforms. By subscribing and sharing, users can stay updated with the latest content and engage in meaningful discussions, making the Show page a hub for thought leadership and community engagement.
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