Generative Engine Optimization (GEO) is the new standard for content visibility. You need to know whether AI models like ChatGPT, Gemini and Claude mention your brand (recommend it in their answers) or cite it (use your content as a source link). AI Visibility tracks sampled AI answers about your business and market, and points you to the content that will improve them.
Before you start
Your workspace needs AI Visibility included in its plan and activated. It's included on Scale plans and higher; Free Edition doesn't include it. Social users don't have access to this tool. If you're on a Basic plan or aren't sure about your agreement, contact your MarketScale lead or Customer Success contact.
Step 1: Open AI Visibility and finish setup
Open AI Visibility in the right Studio channel. If you can't see it, ask your Admin or MarketScale contact to check your plan, role and workspace activation.
If you see Setting up AI Visibility, read the current stage. Setup researches your business, chooses the questions to track and your competitors, and connects your dashboard in the background. You can leave and come back.
If Start setup appears and you're authorized to manage setup, choose it once.
If setup fails, an authorized manager can choose Retry setup. If checking progress fails, use Check progress; a progress-check error doesn't mean setup stopped.
Step 2: Check you're tracking the right business
When the dashboard opens, check the business identity, website, competitors and tracked questions. Flag a wrong company or domain before you read anything into the results. Check the dates of completed runs and any coverage-in-progress notice too: the dashboard can open before all tracking has populated, so an early empty result is not zero visibility.
Step 3: Read your first results
The Overview tab gives you a snapshot of where you stand:
Mentions: how often your brand appears in AI answers.
Share of voice: your visibility compared with the competitors you track.
Citations: whether AI uses your content as a source, and which domains (such as YouTube, Reddit or your website) drive those citations.
Fine-tune the competitors list so the comparison is fair: remove irrelevant companies and add the ones you most want to beat. Then review the tracked questions (prompts). They're checked on a regular schedule, so add the questions your sales team hears most and the ones you want to own.
Step 4: Turn a finding into content
Open a relevant tracked answer and look at the response and the sources it cites. Then use Content Recommendations to see the gaps worth closing first; filter by High Priority. Save one useful buyer question or gap as a content task with an owner and an intended output.
Don't just read the data, act on it: send a Request to your subject-matter experts (engineers, product leads, sales) to record the answer, then turn their expertise into videos, social posts and articles.
See real AI traffic (optional)
Mentions and citations show where AI talks about you. To see actual website visits from ChatGPT, Perplexity, Gemini, Claude and Copilot, connect your analytics. This is a separate setup; ask your MarketScale team or support for the current connection steps, and see Understand AI referral traffic and conversions. Until it's connected, the AI Traffic view stays empty.
What to expect
GEO often moves faster than traditional SEO, but consistency matters. AI models refresh constantly, so a regular cadence of fresh, expert content keeps you visible. A single video won't hold your spot forever.
Your website's technical setup (such as llms.txt) helps AI understand your site, but external signals carry more weight. Focus on building mentions and converting them into citations.
What to do next
Make it a habit with Turn AI Visibility findings into a weekly content workflow, and dig deeper with Read AI Visibility reports and choose a useful next action. Stuck? See Troubleshoot AI Visibility access, setup and results.