The AI Visibility tool works out of the box, but the default configuration gives you a blended view across your whole business. If you sell into multiple markets or run several product lines, the defaults blur the picture. A few minutes of customization turns one general report into focused insight per segment. Here's how to tune it.
Update the competitor list to match who you actually compete with
The default competitor list is a starting guess. Replace it with the companies you actually lose deals to and get compared against in your specific market. The tool tracks how you show up against the names on this list, so an accurate list is the difference between meaningful comparison and noise. Revisit it quarterly as your competitive set shifts.
Create tags for markets, product lines, and funnel stages
Tags are how you slice the data into segments that matter. Create a tag for each market you sell into, each product line you run, and each funnel stage you care about. Once tagged, you can look at AI visibility for "enterprise healthcare" separately from "mid-market manufacturing" instead of staring at one averaged number that hides both stories.
Filter reports and prompts by tag for focused insight
Once your tags are set, filter the reports and prompts by tag to get a view scoped to one segment. The prompts that matter for a top-of-funnel awareness play are different from the prompts that matter for a bottom-of-funnel comparison shopper. Filtering by tag means each team looks at the slice relevant to their work instead of wading through the whole dataset.
Try it this week
Open the AI Visibility tool in MarketScale and do three things: update the competitor list to your real competitive set, create tags for your top two or three segments, and filter one report by a single tag. The focused view will surface a gap or an opportunity the blended default was hiding.