If you produce any kind of recurring content, a podcast, a weekly social series, a Monday message, Saved Orders are the feature that keeps every episode looking the same without rewriting the brief every time. Here's what they are, how to create one, and how they're different from a Brand Book.
What a Saved Order actually is
A Saved Order is a locked edit configuration: the intro, the lower thirds, the graphics, the music, the outro, all the editorial decisions that make a video look like part of a series. Once you save it, every future request can apply the same configuration, so episode twelve looks exactly like episode one. It's the difference between a series with a consistent identity and a string of videos that all look slightly different.
Create a Saved Order from an approved project
You don't build a Saved Order from scratch. You build it from a video you already love. Once a project is edited and approved the way you want, save that project's configuration as a Saved Order. Name it something the whole team will recognize ("Monday Message", "Render Time Podcast", "Sales Social Clips"). Add standing editor notes that apply to every episode. From then on, it's available to select on any new request.
Add standing editor notes that apply every time
The standing notes are where you encode the things that are always true for this series. "Always cut the first ten seconds of small talk." "Lower third uses first name only." "Keep episodes under three minutes." The editor reads these on every episode, so you stop re-typing the same instructions. The notes are the institutional memory of how this series gets cut.
How Saved Orders differ from Brand Books
A Brand Book is your one-off reference for brand assets: logos, colors, fonts. It answers "what does our brand look like." A Saved Order is a repeatable format: the full editorial blueprint for a specific recurring series. It answers "how does this particular show get cut." You select a Brand Book on most edits; you select a Saved Order when the video belongs to an established series. Behind the scenes, editors use the saved project files as a blueprint to match the previous episode exactly.
Try it this week
Pick a recurring series you produce. Find the one episode that's edited exactly how you want the series to look. Open it in MarketScale, save the configuration as a Saved Order, name it, and add your standing notes. On the next episode, select that Saved Order instead of writing a fresh brief. The series stays consistent and your brief shrinks to nearly nothing.