A Brand Book in MarketScale is a centralized hub for your company's brand assets, templates, and content guidelines. It ensures consistent branding and editing across every project, so every video, podcast, and piece of content looks and feels like yours.
Steps to create a Brand Book
Step 1. Access Brand Books
Click the profile icon in the top-right corner of the homepage, then select Brand Books.
Step 2. Create a new Brand Book
In the left-hand column, click the Create Brand Book button.
Step 3. Upload brand assets
Fill in the fields with your brand assets:
Logos
Color palette
Fonts
Graphic elements
Images
Voice and tone notes
Legal and compliance information
Example intros and outros
Music
Examples of finished videos
Miscellaneous notes
Step 4. Save your Brand Book
Once all assets are uploaded, click Save. The Brand Book is now available for any relevant edit request.
Step 5. Manage multiple Brand Books
You can create multiple Brand Books and duplicate existing ones to maintain consistency across similar projects (e.g., one per product line, brand, or sub-team).
Tips for a stronger Brand Book
Provide example finished videos, editors can match tone and pacing faster when they can see what "on-brand" looks like
Include both brand colors in hex and any approved secondary palettes
Note what not to do, competitor music, forbidden phrases, etc.
Related
Conclusion
Creating a Brand Book streamlines your branding process by consolidating every essential asset and guideline in one place. Every edit stays consistent and on-brand, no repeat explanations, no guesswork.