Publishing is simple on MarketScale.com, and the possibilities are broad. Remember, it's as easy as sending a link to your video in MarketScale Studio to [email protected]. It's that simple!
However, some content is definitely "better" than others for earned media publishing. What content is best for sending in to publish on MarketScale.com?
Below, we’ll walk you through five powerful media types you can share on MarketScale—and why this media will perform better in earned media ecosystems.
1. Expert Perspectives: Thought Leadership Videos & Articles
One of the most impactful ways to share your voice on MarketScale is through quick, expert-driven videos and companion articles. These thought-leadership pieces are designed to highlight your subject-matter expertise while offering real value to your industry peers.
To get started, all you need to do is record a quick video soundbite, typically under three minutes, sharing your insights on an industry topic, a company milestone, or a newsworthy development. Try to go for a conversational, unscripted approach, since that will feel more credible and authentic to your audience.
NOTE: Got a story idea, industry-breaking thought leadership, or looking to collaborate to elevate some important news beyond a post? Reach out directly to our Senior Editor of B2B Media & Voice of B2B, Daniel Litwin, at [email protected]. He'll field the request and, if newsworthy, work with you to help curate an elevated earned media opportunity on a MarketScale show like Experts Talk.
2. Company-Branded Video Podcast Series
A company-branded video podcast series is one of the best ways to elevate your thought leadership, lead conversations within the industry, and engage all of your communities.
MarketScale has its own “Netflix” of B2B shows, featuring hundreds of series. Featuring your show here will ensure it gets the engagement it deserves!
We imagine you already have some great ideas about your own series, and whom you'd like to highlight within the show. To work on these ideas, reach out to your UGC Coach and get our industry-leading team on it!
We’d love to help with developing a name for your show, putting together some graphic mock-ups for the series, and creating a media channel that will position your company as a thought leader in the industry. Several of our series have gone on to evolve into their own independent reality or episodic shows featured on television and other media outlets.
So if you're looking to develop the next great series, reach out to your UGC Coach. Our team will ensure that each and every one of your episodes is fun, engaging, and available everywhere that your communities spend their time! BOSE Professional, Nokia, and Honeywell, among countless others, have seen tremendous success through MarketScale-produced, company-branded video podcast series, and now it’s your turn!
3. Training & Learning Programs
Educational content is a great way to build a loyal customer base. When you create content that teaches and informs, you give your audience practical value that they can act on.
Take the example of Fans First, an educational series developed by the world-famous Savannah Bananas. Fans First was so successful that it evolved into its own ESPN show!
Your UGC Coach will champion the development of your own training and learning programs, so reach out today to get started.
4. Event Coverage
Planning to attend or host an event? Let your audience be a part of it.
If you're attending a trade show, an industry event, or an exhibition, make sure to capture interviews, highlight reels, panel discussions, and behind-the-scenes footage. All this content can be posted on your brand's show page on MarketScale.com, ensuring you expand your reach far beyond the convention floor.
For more details on how to get your content published in the first place, and some best practices on what to include in your submission emails, visit this page.