Video Length Best Practices

Modified on Sun, 14 May 2023 at 03:47 PM

In this article, we will provide you with recommended video lengths for various content styles. These guidelines are designed to optimize viewer engagement and ensure your video content resonates effectively with your target audience.

Talking Heads

Talking Heads are expertly crafted soundbites that showcase thought leadership and captivate your audience with engaging conversations. These concise videos offer valuable insights and expertise.

• Suggested Length: 45-60 seconds


Podcasts on MarketScale go beyond audio; they become thriving shows with rich video content, high production value, and endless opportunities for growing your community and building your own media channels.

• Suggested Length: 15-20 minutes

Onsite Videos

Onsite Videos produced by MarketScale transform your brand's narrative, bringing your story to life with unparalleled visual impact and unforgettable storytelling. There are two recommended lengths based on content style:

• Thought Leadership style content: 90-120 seconds in length

• Case Study/Testimonial Style: 2.5-3 minutes in length

Virtual Events

MarketScale's virtual event platform enables massive audiences to sign up, communicate, share, and enjoy your most important events, providing a comprehensive one-stop-shop for live video experiences.

• Suggested Length: 30-60 minutes

The suggested time lengths for these videos are based on data that indicates viewer tendencies to drop off or lose interest in specific content types. By adhering to these guidelines, you can optimize audience engagement and ensure your videos deliver the desired impact.

Remember, these recommendations serve as general guidelines, and you may need to adapt them based on your specific content, audience preferences, and platform requirements. Continually monitoring viewer analytics and feedback will help you refine your video content strategy and further enhance its effectiveness.

If you require further assistance or have any questions regarding video content production or strategy, please explore our comprehensive knowledge base or reach out to our dedicated customer support team. We are here to help you maximize the impact of your video content within the B2B SaaS space.

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