The six buttons on your MarketScale home feed are your fastest route from idea → shareable content. Mastering them aligns your UGC efforts to real business outcomes by making capture, collaboration, and curation simple on desktop and mobile.
Quick decision guide
Each of the main content creation, curation, or collaboration tools come into focus downstream from what you want to capture, who's participating, and the most realistic way to source content from that creator.
Solo at your desk? → Record
Captured on your phone? → Upload (from your phone’s browser)
Need content from others? → Request (send a prompt or open link)
Multi‑person session/podcast? → Conversations (separate, high‑quality feeds)
Need a pro crew on location? → On‑Site Video Booker
One‑off video email with impact? → StudioMail
The Six Tools, Explained
1) Record (computer recording)
What it does: Records directly from your computer—webcam, an externally connected camera (e.g., DSLR), or your screen.
Use it when: You’re at your desk and can capture your message without moving locations; you need to screen share a walkthrough.
Skip it when: You’re filming on your phone. Record on your phone’s native camera, then use Upload from your phone’s browser.
Pro tips:
Keep your script to one core point; do multiple short takes instead of rambling.
If you need to show slides or a demo, record your camera + screen.
2) Upload (central nervous system for assets)
What it does: Brings video, audio, or photos into your channel, with simple categorization for future editing and reuse.
Use it when: You’ve captured content on mobile (trade shows, site visits, quick insights) or received media from a colleague and need to get it into Studio.
Pro tips:
On your phone, open studio.marketscale.com → Upload, tap the blue Upload button, complete the form, and you’re done.
Think beyond events: capture office moments, quick POVs, and low‑stakes updates that humanize your brand.
3) Request (get content from others)
What it does: Sends media requests to individuals or via an open link so many people can contribute. Prompts guide what to record.
Use it when: You need testimonials, thought leadership, internal training clips, executive messages, or a team‑wide drop‑off point for an event.
Pro tips:
Open link for events: Create one link for your sales team heading to a trade show so everything lands in one organized bucket.
Be specific: add examples (“Show the booth, then share your #1 takeaway in 30 sec”).
Starter prompts:
Customer testimonial: “Introduce yourself, name the problem we solved, describe results with a metric, and share who you’d recommend us to.”
Expert POV: “State the trend in one sentence, explain what most people get wrong, and give your 30‑second fix.”
4) Conversations (multi‑person capture)
What it does: Records up to four people in one virtual room, capturing each person’s audio and video separately at high quality. Great for podcasts, panels, and guided Q&A.
Use it when: You want dialogue, interviews, or you’re coaching a camera‑shy contributor through a structured Q&A.
Pro tips:
Capture both camera and screen if you’re demoing a product; you can also accomplish this with Record for solo sessions.
Separate tracks = easier editing, cleaner clips for social.
5) On‑Site Video Booker (hire a pro crew)
What it does: Lets you book professional, cinematic shoots anywhere—trade shows, HQ, customer sites. Think Uber‑simple scheduling.
Use it when: You need polished footage for product stories, facility tours, or event coverage—and want the crew to also capture mobile‑friendly UGC and coach your team.
Pro tips:
Treat each on‑site as a UGC training sprint: plan a shot list for the crew and a set of quick “phone‑first” captures your team will practice.
6) StudioMail (video emails)
What it does: Sends one‑off video emails with baked‑in video. Not designed for bulk sends; perfect for high‑touch moments.
Use it when: Following up on a sales call, welcoming a new client, or delivering an important internal message.
Pro tips:
Keep it under 60–90 seconds. Clear subject line. CTA in the first sentence of the email body.
Common mistakes & quick fixes
Using Record for mobile: Don’t. Film on your phone’s camera, then Upload from your phone browser.
Vague requests: If your Request prompt is fuzzy, responses will be too. Add a structure (intro → key point → example → CTA).
Podcast as the only use of Conversations: It’s also perfect for client Q&A, product feedback roundtables, and internal coaching sessions. You can even use it to record yourself and your screen-share simultaneously.
Chaotic trade show content: Use a single open Request link so every clip funnels into one organized place.
Overproducing simple messages: Reserve On‑Site for when polish matters; use Record/Upload for speed and authenticity.
Long StudioMail videos: Keep them short and actionable; link to a longer asset if needed.
Final Takeaway
The Black Bar is your production Swiss Army knife. Pick the tool that matches the moment, keep prompts and recordings tight, and let Studio handle the organization so your team stays in momentum.