The Asset Library is where finished content lives. Think of it as a digital asset manager for completed, approved, ready-to-share media: images, videos, audio, and documents. Raw files, drafts, and works in progress belong in the Media Studio. If it's done and you'd hand it to someone right now (a customer, a partner, a new hire) it belongs here.
The Ready to Share test: Would you send this file to a customer right now? If yes, upload it to the Asset Library. If not, it's not ready yet.
Uploading Files
Upload finished content directly from the Asset Library. You can organize files into collections during the upload process or leave them uncategorized for now.
How to Upload Files
From the Asset Library main page, click the Upload Files area or drag and drop files directly onto the page.
You can also Copy to Asset Library for completed content straight from your feed.
In the upload dialog, assign a collection:
Search for an existing collection by typing in the collection field.
Create a new collection by typing a name and selecting the + Create "..." option.
Select Other to upload without assigning to a collection.
You can select multiple collections.
Click Choose files or drag files into the upload area.
Add details to your file:
Title: Give your asset a descriptive name.
Description: Add optional context about the asset.
AI Summary: Optionally generate an AI-powered summary. Great for making assets more searchable.
Click Save to complete the upload.
Supported File Types
The Asset Library accepts a wide range of media formats across images, video, audio, and documents.
Category | Formats |
Images | JPG, JPEG, PNG, GIF, WebP, SVG, HEIC, HEIF, BMP, TIFF, ICO |
Video | MP4, WebM, MOV, AVI, MKV, M4V, OGV, WMV |
Audio | MP3, WAV, OGG, M4A, FLAC, AAC, WMA |
Documents | PDF, DOC, DOCX, XLS, XLSX, PPT, PPTX, TXT, RTF, ODT, ODS, ODP, CSV |
Batch Uploads
You can select and upload multiple files at once. Each file can be assigned a title and description individually.
Browsing and Searching
The Asset Library gives you a few different ways to find what you're looking for, whether you're browsing visually or hunting for something specific.
Gallery View
The main Asset Library page displays all your organization's assets in a card-based gallery. Each card shows:
A preview thumbnail (image, video frame, or type icon)
The asset title
The asset type badge (Video, Image, Audio, Document)
Inline playback controls for audio files
Searching
Use the search bar at the top of the gallery to find assets. Search looks across:
Asset titles
Descriptions
AI-generated summaries
Original file names
When search results appear, you can filter them by:
All results: shows everything matching your query
By type: filter to only Video, Image, Audio, or Document results
By collection: jump to results within a specific collection
Sorting
Use the Sort dropdown to order assets by:
Latest added (default): most recently uploaded first
Oldest added: earliest uploads first
Latest created: by the file's original creation date
Oldest created: oldest files first
Filtering by Type
In the left sidebar, click a format filter to show only assets of that type:
All: all asset types
Video / Image / Audio / Document: filter by media type
Other: assets not assigned to any collection
Collections
Collections let you group related finished assets together — for example, by campaign, event, product line, or audience. A well-named collection is a ready-made content package you can share with one link.
Creating a Collection
You can create a collection from the sidebar at any time, or on the fly during an upload.
In the sidebar, click + Add (or create one during upload).
Enter a name for the collection.
The collection appears in the sidebar immediately.
Browsing by Collection
Click any collection name in the sidebar to view only the assets within it. Inside a collection view, you can further filter by media type using the type tabs.
Renaming a Collection
Collection names can be updated at any time from the sidebar.
Hover over the collection name in the sidebar.
Click the edit icon.
Enter the new name and confirm.
Favoriting a Collection
Click the star icon next to a collection name to mark it as a favorite. Favorited collections appear at the top of your sidebar for quick access.
Note: Favorites are personal. Other team members won't see your favorites.
Deleting a Collection
Before deleting, you'll be asked how to handle the files inside. Read carefully — one option is permanent.
Click the delete icon next to the collection name.
Choose one of two options:
Remove collection only: the collection is deleted, but all files inside it are moved to Other (unsorted). No files are lost.
Delete collection and all files: the collection and every file in it are permanently deleted. This cannot be undone.
Managing Individual Assets
Each asset has its own detail page where you can view, edit, move, and delete it.
Viewing Asset Details
Click any asset card to open its detail page, which shows:
Full media preview (video player, audio controls, image display, or document viewer)
Title and description (editable)
Creator name and upload date
Link to original source media (if imported from content)
Editing an Asset
You can update the title or description of any asset you uploaded directly from its detail page.
On the asset detail page, click the three-dot menu (More actions).
Select Edit.
Update the title and/or description.
Press Enter or click the checkmark to save. Press Escape or click X to cancel.
Copying or Moving Assets Between Collections
Assets can live in more than one collection. Use copy to add an asset to additional collections, or move to transfer it out of the current one.
From the asset card or detail page, select Copy or move to collection.
In the dialog, choose an action:
Copy: Add the asset to one or more additional collections (it stays in its current collection too).
Move: Transfer the asset to a different collection, removing it from the current one.
Move to Other: Remove the asset from all collections (it becomes unsorted).
You can search for collections or create a new one directly from this dialog.
Deleting an Asset
There are two ways to remove an asset. One removes it from a single collection, the other removes it from the library entirely:
Click the ellipsis menu on the asset card or detail page and select Delete.
Choose an option:
Remove from collection: The asset is removed from the current collection only. It remains in the library and in any other collections it belongs to.
Delete from library: The asset is permanently deleted from the entire library. This cannot be undone.
Downloading an Asset
On the asset detail page, click the Download button to save the original file to your device.
Sharing
Sharing is what the Asset Library is built for. You can share individual assets or entire collections with anyone, including people outside your organization. No MarketScale account required.
Sharing an Individual Asset
You can generate a share link for any asset directly from its detail page.
On the asset detail page, click the Share button.
Configure your share link:
Link expiration: Choose No expiration, 3 days, or 7 days.
Allow download: Toggle Yes or No to control whether recipients can download the file.
Click Create link.
Copy the generated link and send it to your recipient.
Click Done to close.
Sharing a Collection
Sharing a whole collection is the fastest way to hand someone everything they need at once.
In the sidebar, click the share icon next to the collection name.
Configure the link with the same expiration and download options.
Click Create link, then copy and share.
How Share Links Work
A few things worth knowing about how share links behave before you start sending them.
Expiring links use a unique token that becomes invalid after the chosen time period. Once expired, recipients see an "expired" message and cannot access the content.
Permanent collection links use a hash-based URL that does not expire.
Each time you create a share link, a new unique URL is generated. Previous links remain active until they expire.
Changing the expiration or download setting and clicking "Create link" generates a new link — it does not update previously created links.
What Recipients See
Recipients who open a collection share link can:
Browse all assets in the collection
Search and filter by type
Download files (if downloads are allowed)
Click individual assets for full preview
Importing from Content
If your organization has existing finished content in MarketScale Studio, you can import media directly into the Asset Library without re-uploading. Imported assets retain all original metadata and show a "View original media" link back to their source content.
Tips and Best Practices
These habits will help you get the most out of the Asset Library and keep it useful for everyone on your team.
Only upload finished content. The Asset Library's value comes from being a trusted source of ready-to-share material. If someone opens a collection, everything in it should be ready to use.
Name your assets clearly. Good titles make searching much easier. Use the AI Summary feature to auto-generate descriptions for media files.
Build collections around audiences, not file types. Group assets by campaign, product, event, or audience. You can already filter by file type. Collections work best as curated content packages.
Favorite your active collections. Star the collections you access most to keep them at the top of your sidebar.
Use expiring links for time-sensitive content. Set 3-day or 7-day expiration when sharing assets tied to a specific campaign, event, or proposal window.
Disable downloads when appropriate. If you want recipients to view but not save files, set "Allow download" to No.