The edit request form is how you communicate your vision to your editor. Filling it out well means getting a stronger first draft back — and fewer revision cycles. This guide walks through every key field and explains how to use each one effectively.

Think of the edit request as opening a creative conversation with a real editor. You don't need to be a video producer or storyboard expert — but the more intentional your direction, the closer your first draft will be to what you imagined.

Brand book — Required. This sets the visual foundation for your video: logos, fonts, colors, and graphic elements. Make sure your brand book is filled out before submitting any edit.

Title — Give your video a clear, descriptive name so the editor and your team can easily identify it.

Video type — This gives the editor high-level context. Is it thought leadership? A product announcement? A facility tour? A case study? The same raw footage can be edited very differently depending on the type — so be accurate here.

Orientation — Choose horizontal (landscape) or vertical (portrait) based on where the video will be published.

Destination — Web, social, event, or text. This shapes how the editor approaches quality, pacing, and length. A social video needs to be punchier; a web video can be more polished and longer.

Craft your clip — This is the most important field. Describe the beginning, middle, and end of your video. What should the editor lead with? What are the must-see moments? How should it wrap up? You don't need a shot-by-shot breakdown — but you do need to be intentional. A vague brief gets a generic edit; a specific brief gets a strong version one. Pro tip: avoid starting with your logo animation — instead, open with your best soundbite, then cut to the intro, then into the content.

Complementary clips (B-roll) — Link to footage already in Studio, or describe the type of stock footage you want. Be specific: "I want over-the-road freight visuals, shipping containers, port footage" is far more useful than "add some B-roll." Note: Google Drive and Dropbox links won't work — link to content within Studio only.

Vibe check — Choose the energy and feel you want: lively, thoughtful, innovative, etc. If none of the preset options match, describe the tone in the additional notes.

Video length — Pick a specific target duration. Don't leave it as "custom — whatever works." If you don't specify, the editor decides, and it may not match what you were imagining.

Examples — Drop in a link to a video you admire — YouTube, Vimeo, a competitor's content — and explain what you like about it. Is it the graphics? The pacing? The way text animates on screen? Editors can use this as a creative reference to approximate the look and feel you're going for.

Additional notes and files — Include anything else the editor needs: PDFs, slide decks, images, or specific instructions that didn't fit elsewhere.

What if I don't have a reference video to link?
That's fine — focus on being as descriptive as possible in Craft your clip and the vibe check. You can also reach out to the MarketScale team for guidance on your first edit request.

What kinds of links work in the Complementary Clips field?
Links to content already in MarketScale Studio work. Google Drive, Dropbox, or other external storage links cannot be accessed by editors.

How long does it take to get an edit back?
Most standard edits are returned within 24–48 hours. Including a specific due date in your additional notes helps the team prioritize appropriately.