Overview
Getting a version one edit back that closely matches your vision isn't luck — it's the result of a well-written brief. This article covers the key things to include in your edit request so you spend less time on revisions and more time using your content.
Key Concepts
Every extra revision cycle adds time. The goal is to give your editor everything they need upfront so the first draft is as close as possible to what you imagined. You don't need to be a video expert — but you do need to be intentional.
What to Include for a Strong First Draft
Set a due date
In the Additional Notes and Files section, specify when you need the video. If it's urgent (24 hours), say so — this helps the team prioritize. If you have a week, say that too — the editor may be able to give it more polish. Being honest about timelines gets you a better result.
Flag your no-go moments
Use the proofing room to timestamp any moments that must be cut — awkward pauses, mistakes, sections you don't want included. Leave a note like: "Cut from 0:30 to 1:00." If these aren't flagged upfront, they may end up in version one.
Describe your B-roll specifically
Don't just say "add B-roll." Link to a specific folder in Studio, or describe the stock footage in detail: "I need an 18-wheeler on a highway, not a city delivery truck." The more specific you are, the more likely the editor gets it right the first time.
Use the vibe check intentionally
Choose the option that best fits the feel you want. If none of the presets match, describe it in the additional notes: "warm and inviting," "upbeat and corporate," "youthful and punchy." Getting the tone right in v1 saves a full revision cycle.
Submit everything upfront
Before clicking submit, ask yourself: does the editor have all the assets they need? Is my brand book filled out? Are all my clips uploaded? Are links accessible from Studio (not Google Drive or Dropbox)? Adding assets after the fact delays the whole project.
A Pre-Submission Checklist
Before you hit Let's Create, run through this:
Brand book is filled out and selected
All clips and supporting files are uploaded to Studio
B-roll is linked or described in detail
Craft your clip covers beginning, middle, and end
No-go moments are flagged with timestamps in the proofing room
A due date is included in additional notes
Vibe check or tone description is clear
FAQs
What if I'm not sure what to write in Craft your clip?
Start with the basics: what should the video open with, what's the core message, and how should it end? Even a simple outline is better than leaving it blank. You can also reach out to the MarketScale team for help on your first brief.
What if I forget an asset after submitting?
In an emergency, you can add something after submitting — but this slows your own project down. Try to have everything ready before you hit submit.
Does my due date guarantee delivery by that time?
A due date helps the team prioritize, but it's not a hard guarantee. Being specific and realistic about your timeline gives the best chance of hitting it.