The Asset Library button at the top left of your channel is now Ready to Share. The new name spells out the job: the content that lives there is finished, approved, and ready to post, publish, and send to anyone who needs to see it.
That's because Ready to Share is a showroom, not the supply closet. It's the home for your ready-to-share work. Internalize that shift, and you're one step from the sharpest proof package your team can send.
Pro use case = Sales: Imagine one link, sent after a discovery call. Your prospect clicks and sees the five pieces of proof you want them to see, in the order you chose. That package is built in Ready to Share.
Five features, one job each
The fastest way to a cluttered library (or an empty one) is confusing Ready to Share with your other workspaces.
Each feature in MarketScale has a job. When you get the lanes straight, your finished work stops drowning in raw footage.
Inbox: This is the intake valve. Before content hits your feed, your channel approvers can give it a go/no-go.
Channel Media Feed: This is the loading dock. Raw footage, user-generated video, and in-process content lands here first.
Folders: This is the workshop. Organize active projects, tag media for discovery, and route content to the editing queue. It's where the work gets done.
Brand Book: This is for your foundational assets. Your logos, fonts, and brand guidelines live here. It's the reference library.
Ready to Share: This is the showroom. A curated catalog of your best finished work, ready to be packaged into collections and shared with the world.
Work moves from the Inbox to the Feed and Folders, and the best completed content graduates to Ready to Share. When your content in MarketScale is marked Complete, use Copy to Ready to Share to make a copy and send it across. That's the one-click bridge from workshop to showroom.
Folders are for the work. Ready to Share is for the win.
Can I send this to a customer right now?
Ask yourself this question for every bit of content in Ready to Share.
If the answer is no, it doesn't belong.
This one question cuts through the noise. It helps you spot the patterns that turn a gallery into a junk drawer:
Is it a storage bin for raw footage? If you see filenames like
raw-interview-take-3.mp4, that's work that belongs in a Folder, not Ready to Share. The library is for the finished clip, not the source material.Is it a hand-off folder for vendors? If it's full of assets you're sending to an editor to build something new, you're using it as a workspace. That's a job for Folders.
Is it a personal stash? If you're the only one who knows what
misc-clips-v2means, it's not helping your team. Ready to Share is for your whole channel, your whole team.
Ready to Share 101
Walk the full flow live in this UGC Academy session on Ready to Share. This foundational training covers how to organize, categorize, and retrieve your B2B video assets efficiently, ensuring your team can quickly find and repurpose content across marketing campaigns and distribution channels.
Build your first high-impact package
A clean library is the foundation. A Collection is the payoff.
Collections are curated packages of content you can share with a single link. The strongest first use case is the sales portfolio.
Imagine your sales team having one link to send as a follow-up. Inside: customer testimonial videos, a 90-second product demo, and your main one-sheet PDF.
That's a move that closes deals. Here is how to build it:
Find any content in Ready to Share
Click the ellipsis and then Move to...
Give it a name that declares its purpose. Not "Sales Stuff," but
Post-Demo Follow-Up KitorQ3 Prospecting Package. Click Create and then move your content to the new Collection.Add all your content to the Collection. Pull in those finished testimonial videos, the final product demo, and any supporting PDFs or presentations. Remember, you can upload content directly here too.
This pattern works for more than sales:
Build a collection for an event recap, with the keynote recording and the top three breakout sessions.
Build one for a trade show, with all the materials your booth staff needs.
The move is the same: package your best content for a specific audience and a specific purpose.
Pro tip: Most collections go stale because no one owns the update. Don't let your best proof get three quarters old. Put a recurring 15-minute calendar block on the first of the month:
Open Channel Media and filter for Completed content
See what new content your team completed last month
Copy to Ready to Share and add them to the right Collections
Put your collection to work
A perfect collection sitting in your library is just organized hoarding. An asset isn't an asset until someone uses it. Finished content deserves to be shared. Ready to Share makes it easy.
When your collection is ready, click the Share button. You control the terms of engagement.
Set Link expiration to 3 days for an urgent proposal, 7 days for a standard follow-up, or No expiration for an evergreen resource link on your website.
Set Allow download to Yes when you want recipients to save the files locally. Set it to No to keep them viewing in the browser.
This control is what makes the package feel deliberate. You are not just dumping files. You are guiding a prospect, equipping a partner, or recapping an event with a clean, professional package that respects their time.
Make your showroom earn its name
Your best work is already done. It's sitting in your channel, waiting to be seen. Copy it to Ready to Share. Clean out the content that doesn't belong. Build Collections for real-world needs. Share with the people who need them.
One more thing.... One video is actually ten assets in waiting. The video cut, the blog post, the LinkedIn carousel, the X thread, the FAQ entry, the onboarding doc, the LMS lesson, the newsletter blurb, the case study, the sales one-pager. Use the AI Writer to build them, then drop the finished pieces into Ready to Share. The link you send doesn't carry one asset. It carries a campaign.