This is for the channel Admin setting up Channel Brain for the first time. By the end you will have a brand MarketScale can actually use, built mostly from your website in a few minutes.

Go to your channel and open Channel Brain. You will land on five tabs: Overview, Brand, Sources, Knowledge Files, and Memories. Overview is your map. It shows how complete each area is and what to do next.

Open the Brand tab and click Fill with AI. MarketScale reads your website and fills in the empty brand fields it can confidently populate: your description, industry, colors, fonts, writing style, and more. Results land in real time as they come back, so you watch the brand build itself.

Fill with AI is non-destructive. It only writes into fields that are empty, so anything you have already entered by hand stays exactly as you set it.

Fill with AI gets you most of the way. You finish the job. Walk the brand sections and confirm the pieces only you know: the voice sliders, the products and services you lead with, the language your brand insists on and the language it avoids. The Brand Completeness card tracks your progress across every section, so you can see what is still thin.

Some of your brand is not on your website. Open Knowledge Files and fill in the short documents that describe your identity, your people, your strategy, and your guardrails. You can write these yourself or build any of them from a link. This is what turns a decent brand profile into brand memory.

With your brand filled and your knowledge files started, every AI feature in the channel is grounded. Next, connect the tools your brand knowledge already lives in. See How to connect sources to Channel Brain.