MarketScale is built for decentralized, on-demand content creation. That means all of your users can submit content straight into your Channel. But when content starts flowing in fast, you need one simple place to review it before it goes live in your Channel, and that place is the Inbox. The Inbox helps you to keep quality tight, to protect your brand, to keep your content pipeline flowing without slowing down your creators.
Why the Inbox?
When you open up content creation to your team or your audience, you get more authentic moments.
But you also get:
People uploading the wrong file
New creators who need a quick gut check
Crowd-sourced content that varies in quality
Submissions that may not follow your guidelines
The Inbox solves this with one simple rule: all raw content goes to the Inbox first.
Admins and Approvers give it a quick yes/no before it hits the Channel feed, where your whole team can see it and use it.
This is how the biggest brands in the world handle thousands of community submissions without chaos. One fast, self-serve checkpoint that keeps things clean and scalable.
How to Use the Inbox
The Inbox is your first checkpoint for quality control. Every asset lands here first, no matter what User created it.
You can get to it from the Inbox icon in the masthead or from your profile dropdown; both take you to the same approval queue and show you how many items are waiting on you.
The Inbox feed is just like the home feed, except this is where all content shows up first.
Admins see everything submitted to the Channel. They are global approvers.
Approvers are chosen by the users when they submit content. The User can choose one or more Approvers. If you're assigned as an Approver, you are able to approve or decline content just the same as your Admins.
From here, approval is straightforward. If the content is usable, hit Approve. That moves the media into your Channel feed so anyone can use it.
Pro tip: Approving doesn’t mean it’s edited or published; it just unlocks it for your team. Don’t overthink it: approving rough or first-timer content helps you build a deeper bench of material to work with.
If the content truly can’t be used, hit Decline. Use this only when the file is wrong, off-topic, irrelevant, or something you’d never want repurposed. Declining permanently deletes the media, so you’ll leave a short note explaining why. The creator gets that feedback instantly, so they know what to fix next time.
Pro tip: Most assets aren't totally unusable. Editors can trim, clean up, or repurpose almost anything. So don't Decline stuff unless it's totally unusable. Remember, if you Decline it MarketScale cannot recover it, and you'll have to record again or resubmit.
Frequently Asked Questions
Does Approve mean Publish?
No. Approve only moves media from the Inbox (where only Admins and Approvers can see it) to the Channel feed (where every user can see it except invited Guests). Nothing gets published until you choose to publish it.
Do Admins see everything?
Yes. Admins are global approvers for the entire Channel.
If I decline something, can I get it back?
No. Declining deletes media permanently. When in doubt, approve and leave editing notes.
Why do I have pending items when I didn’t upload anything?
Because someone assigned you as an Approver, or you’re an Admin who sees everything by default.
Can I approve content from my phone?
Yes. The Inbox is mobile-friendly so you can clear approvals fast anywhere.
What's "Sent" in the Inbox?
It’s where you track all sent Surveys and Recording Rooms and can see who’s responded, who hasn’t, and who needs a reminder.