The Short Version
Folders in MarketScale are real containers — you can create them, nest them, and organize media inside them. A file can belong to more than one folder at the same time. If a folder you expected isn't showing up, one of the reasons below is almost always why.
For the full walkthrough on creating, tagging, and managing folders, see How to Use Folders on MarketScale.
Where to Look for Folders
Click the folder icon in the top right corner of MarketScale
Or use your profile dropdown → Folders
Inside the Folders page, you'll see two tabs and a Favorites section:
Favorites: folders you've bookmarked, pinned at the top.
Channel folders: all folders across your organization.
My folders: folders you've personally created.
Use the search bar at the top of the page to filter folders by name, or the Sort dropdown to reorder by date created, name (A–Z or Z–A), or last modified.
Why a Folder May Not Appear
1. The folder hasn't been created yet
Folders are created explicitly: from the Folders page using Create Folder, via the folder field during upload, or by clicking Add to Folder + on any media card. If no one has created it yet, it won't appear.
Fix: Create the folder from the Folders page, or click Add to Folder + on any media card, type a new folder name, and press Enter.
2. The folder was deleted
Deleting a folder removes the grouping but never deletes your media. Files stay safe in your Feed and search results. The folder simply no longer appears on the Folders page.
Fix: Re-tag the relevant media to a new folder with the same name, or to an existing folder.
3. The folder was merged into another
Merging is permanent. When folders are merged, the original folders are removed and all their media moves into the new merged folder.
Fix: Search for the folder it was likely merged into, or check with your teammates. The media is still tagged, just under a different folder name now.
4. Permissions
All authenticated members of your organization can view folders. If you're signed in and still can't see folders your teammates can, contact your organization administrator to confirm your access.
Quick Tip
A file can live in more than one folder at the same time. If content seems missing from a folder, check whether it was actually added to that folder — it may be in a different one, or both.
Still stuck? Contact your MarketScale lead with the folder name you're looking for and we'll help track it down.


