Folders in MarketScale Studio work like tags, not traditional storage containers. A folder only appears once at least one piece of media has been explicitly tagged to it. If a folder you expected to see isn't there, something below is almost always the cause.

For the full walkthrough on creating, tagging, and managing folders, see How to Use Folders on MarketScale.

Click the folder icon in the top right corner of Studio (or use your profile dropdown → Folders) to open the Folders page. You'll see two sections:

Use the search bar at the top of the page to filter folders by name, or the Sort dropdown to reorder by date created, name (A–Z or Z–A), or last modified.

Folders work like hashtags — a folder doesn't exist on its own until at least one video has been tagged to it. If nothing has been added via the Add to Folder button on a media card (or during upload), the folder simply won't appear.

Fix: Find the media you want grouped, click Add to Folder + on the media card, and either pick an existing folder or type a new name and press Enter to create it.

Deleting a folder removes the grouping but does not delete the underlying media — your files are still safe in Media Studio. The folder just won't show up in your Folders page anymore.

Fix: Re-tag the relevant media to a new folder with the same name, or to an existing folder.

Merging is permanent. When folders are merged, the original folders are removed and all their media moves into the new merged folder.

Fix: Search for the folder it was likely merged into, or check with your teammates. The media is still tagged — just under a different folder name now.

All authenticated members of your organization can view folders. If you're signed in and still can't see folders your teammates can, contact your organization administrator to confirm your access.

Still stuck? Reach out to us in this chat with the folder name you're looking for and we'll help track it down.