Each Media Studio in MarketScale should correspond to one finished product. This is the 1:1 rule, and following it keeps your content organized and every deliverable easy to find.
Heads up: When you request a second version, alternate cut, or variation within the same Media Studio, all of those versions get stacked inside a single project. Your original finished version gets buried and becomes difficult to locate. Over time, this creates confusion around which version is final and which is still in progress, and may result in the loss of content. Your finished content becomes invisible in your feed, hiding behind the updates.
How to create a new version or variation
Whenever you need a new version, alternate cut, or separate deliverable from existing content, use the Create Project from folder flow instead of requesting a revision inside the same Media Studio:
Open the folder containing the original project in MarketScale. If the content is not in a folder yet, add it to any folder first.
From the folder, use the checkbox to select the project(s) and/or clip(s) you want to include.
Click Create Project and give it a clear name.
Once inside the new Media Studio, add your instructions for the new version.
Click Request Edit Now to submit.
Your original stays intact as its own separate, clearly labeled project.
When to apply the 1:1 rule
Create a new project any time you want to:
Get a shorter social cut from a longer finished video
Create an alternate version with a different call to action
Produce a new language or regional version of an existing edit
Branch off a completed piece into a new separate deliverable
Request a second version while keeping the original intact
In all of these cases, a new project keeps your work organized, your original easy to find, and each deliverable clearly separated.
Situations where following the 1:1 rule prevents problems
Here are common scenarios where customers run into trouble by requesting revisions inside an existing Media Studio instead of creating a new project:
Finished long-form interview, social clip or sound bite needed. If you request a short clip by submitting a revision inside the same Media Studio, the full-length interview gets stacked beneath the new deliverable. Finding your original later requires digging through version history inside a single project. Create a separate project from the folder instead. The interview stays untouched and the clip gets its own clearly named project.
New footage arrives after your edit is complete and you want an alternate version. You received new B-roll or interview footage and want to create an alternate cut while keeping the original intact. Submitting a revision inside the same Media Studio risks overwriting the original's direction and buries the finished version. A new project keeps both versions independent, each with its own name and edit instructions.
Co-branded or partner version of a customer testimonial video. Your original testimonial works for general distribution, but a specific customer or partner wants a co-branded version with their logo and adjusted messaging. These serve different audiences and channels. Separate projects mean each version is clearly labeled, independently editable, and easy to locate when you need to share it.
Promotional video with updated pricing, offer, or call to action. Promotional content goes stale quickly. If you revise a finished promotional video inside the same Media Studio to reflect a new offer or updated pricing, your original disappears into the revision stack. A new project clearly identifies which version is current and preserves the original for reference.
Webinar or event recording with highlight clips needed. Requesting multiple clips inside the same Media Studio as your full event recording creates confusion about which deliverable is which and makes it harder for your editing team to manage each one independently. Each clip should be its own project, named clearly so it is easy to find and track.
Localized or translated version of a finished video. A localized video is a separate deliverable with its own voiceover, subtitles, or cultural adaptations. Creating a separate project gives each language version a distinct name and clean edit history, rather than burying it inside the original.
Shorter cut for a trade show, ad placement, or event screen. You may need a 15-second version of a 90-second brand film for a digital ad or a trade show display. Requesting this as a revision inside the original Media Studio buries the full-length version and makes it unclear which edit is the canonical brand film. A separate project keeps the short cut self-contained and the original easy to reference.
White-label or partner-branded version. A version of your content created for a specific partner with different branding, logo, or adjusted messaging is a separate deliverable from your standard version. These should always live in separate projects so neither version's edit instructions or final output gets mixed with the other.